University of Denver: LGST 4198 & LGST 3710
Author: O'Brien, Kevin
Source: University of Denver, Daniels College of Business
This syllabus is available for download below to all CasePlace.org users. This course focuses on the idea of "community" and the social relationships of managers and business organizations in their online communities. Roles and responsibilities of managers and business firms will be examined by analyzing a variety of issues that managers face when selling goods, services, or knowledge to consumers online. Moreover, the management of intellectual property associated with electronic commerce will be analyzed in this course. These specific issues will be examined in terms of their legal, public policy, international and ethical dimensions. The goal is to provide students with generalized understanding and skills that can be employed in dealing with the constantly changing legal and regulatory environment of electronic commerce. This course is designed to prepare students to function effectively in a world where legal compliance, political pressures, and ethical choices are shifting from reactive processes to proactive and strategic approaches. Such a shift allows the firm to gain competitive advantage while contributing to the online community's health and the protection of the “commons” in that community.