Sanyo's 'Think Gaia' Vision and Turnaround Efforts

Authors: George, S; Govind, S; Prasad, N
Source: ICMR Center for Management Research
Year: 2007
Company Name: Sanyo
Number of pages: 21

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Sanyo is a Japan-based company with a presence in diverse businesses including consumer electronics, batteries, and semiconductors. The company has been a pioneer in developing alternate energy technologies like solar cells and rechargeable batteries. The case begins with a description of Sanyo's origins and its rise as a major electronics and components manufacturer. It then explains the reasons for the company's slide in recent years. The case describes the company's 'Think GAIA' vision, the objectives of the vision, and the actions of the company in its efforts to effect a turnaround. The case ends with a brief discussion on Sanyo's financial state and the future of the 'Think GAIA' initiative. The case has the following objectives: (1) to understand the turnaround efforts of a company; (2) to examine the importance of the right kind of vision in effecting a turnaround of a company in trouble; and (3) to understand the need for strong financials in a company wanting to demonstrate corporate responsibility. This case is meant for MBA/PGDBM students and is designed to be part of the business strategy curriculum. The teaching note includes the abstract, teaching objectives and methodology, assignment questions, analysis, feedback from the case discussion and references and suggested readings.

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