Corporate Responsibility in the Shadow of Pandemic Influenza

Author: Duncan, Kirsty
Source: The Aspen Institute Business and Society Program
Year: 2007

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In 2005, the World Health Organization warned that a pandemic of influenza was inevitable, even possibly imminent, and that we were closer to an influenza pandemic than at any time since 1968, the year of the last pandemic. Despite the warnings, only 15% of large American companies had a flu plan (Watson Wyatt Worldwide, March, 2006), even though a Conference Board of Canada survey (June, 2006) showed that 80% of executives were concerned about the impact of a pandemic on their organization. Corporate responsibility requires that executives take action to protect the health of their company, be it the health of their employees and the broader community, or the health of the bottom line.

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