WSU Vancouver MBA Program: Stakeholder-Focused Leadership for Sustained Business Success

(WSU, Vancouver)
Author: WSU Vancouver Faculty
Source: Washington State University, Vancouver
Year: 2006

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Abstract:

WSU Vancouver's Master of Business Administration (MBA) Program is built around a stakeholder focus and its implications for competitive advantage and long term organizational performance (enlightened shareholder management). Managing for the long term requires working in partnership with relevant stakeholders. To do this, an organization must: (1) understand the vital interdependence between businesses and critical stakeholders such as employees, investors, customers, suppliers, and public constituencies, (2) adopt an executive level perspective in making decisions and take actions that sustain strong relationships with these stakeholders, and (3) apply theory to solve practical problems. A core concept of the program is that, “If we want accountants [and managers] who are capable of acting with integrity and understanding the broader system in which they work, we must teach them to be mindful-aware of their belief systems, conscious of consequences, and capable of thinking broadly about the impact of their actions and decisions” (p 147 - Waddock, Sandra. 2005. “Hollow Men and Women at the Helm . . . Hollow Accounting Ethics?” Issues in Accounting Education. 20 (2), 145-150). Faculty: Login to access a PDF of this document.