Video: Starbucks and rBGH

http://www.caseplace.org/usr_doc/Starbucks.wmv
Authors: Fenlon, Kerry; Najdzion, Anna
Source: Simmons College
Year: 2008

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Abstract:

Starbucks is known for pioneering social initiatives in both fair trade and sustainability. In 2007 the company also initiated a campaign to eliminate the use of rBGH, a growth hormone used to increase milk production in cattle. rBGH not only negatively effects the health of the animals, but may cause human health risks as well.
This digital case was produced by students as an alternative to written cases in a course on Corporate Social Responsibility at Simmons College. For the assignment guidelines, click here.