Novo Nordisk A/S – Integrating Sustainability into Business Practice

Authors: Morsing, Mette; Oswald, Dennis
Source: European Academy of Business in Society
Year: 2008
Number of pages: 30

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Novo Nordisk is an excellent example of an organization that attempts to consider sustainability as an integrated part of its strategy and in all of its business decisions. To meet this goal, the company has adopted a management philosophy which they call the ‘Novo Nordisk Way of Management’ to ensure all actions taken by employees meet corporate objectives. Within this management tool are three pillars that are used as control mechanisms to integrate sustainability into Novo Nordisk’s business practices: facilitators, sustainability report, and the balanced scorecard. However, it is not certain to what extent each of these pillars is effective in influencing behavior at the operational level.

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