Author: Marquez, Patricia
Source: University of San Diego
Number of pages: 6
Previously unsuspected, profitable market initiatives aimed at the socio‐economic base‐of‐the‐pyramid (BOP) are generating both social and economic value, holding the promise of improved wellbeing for the world’s poor. Business can play a significant role in bringing the 4 billion people living in poverty closer to mainstream markets as consumers, producers, or business partners. BOP market initiatives invite critical thinking on the links between issues that heretofore lacked any real connection: social development, the fight against poverty, and business performance.