Sustaining an Emotional Business

An interview with Georges Kern
http://sloanreview.mit.edu/special-report/2009/03/05/sustaining-an-emotional-business/
Author: Hopkins, Michael S.
Source: MIT Sloan Management Review
Year: 2009

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Abstract:

Georges Kern, chief executive officer of IWC Schaffhausen, shares how his company’s green move electrified consumers and employees.