U.S. West: The Case of the Dinka Letters (A)
https://store.darden.virginia.edu/business-case-study/us-west-the-case-of-the-dinka-letters-a-3529
Authors: Daud, Tya; Isabella, Lynn A.
Source: Darden
Year: 1993
Number of pages: 11
Abstract:
This case presents the student with a business decision marked by ethical parameters. Should U.S. West terminate its advertising account with an agency that is embroiled in an ethnic/gender conflict? How should the decision be made? By what criteria?
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https://store.darden.virginia.edu/business-case-study/us-west-the-case-of-the-dinka-letters-a-3529
This case is available for purchase from Darden Business Publishing
Case #: UVA-OB-0436