Sustainable Development at Shell (A, B, C)

Author: Wei-Skillern, Jane
Source: Harvard Business School
Year: 2004
Company Name: Shell Chemicals
Number of pages: 21, 27, 1

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Abstract:

Describes the complex and challenging process by which social and environmental concerns are integrated into the existing strategy of a large, multinational firm. Details the circumstances leading up to a large-scale effort to transform Shell's strategy to take into account principles of sustainable development. This case describes corporate-level sustainable development initiatives and the process through which a comprehensive sustainable development strategy was initiated and developed.

This case focuses on a specific business within Shell Chemicals, the Close Looped Cleaning technology, that has a strong business/economic basis and, sustainable development component. It shows how corporate-level sustainable development initiatives affect actual business practice and, in particular, the challenge that managers face in responding to multiple and sometimes competing expectations.



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This case is available for purchase from Harvard Business School Publishing Reference #: 303005-PDF-ENG, 303072-PDF-ENG, 303074-PDF-ENG.

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