Sustainable Development at Shell (A, B, C)

Author: Wei-Skillern, Jane
Source: Harvard Business School
Year: 2004
Company Name: Shell Chemicals
Number of pages: 21, 27, 1

download available.  details below.

[This document has not yet been rated] [You must be signed in as faculty to rate this document]   2054 views


Describes the complex and challenging process by which social and environmental concerns are integrated into the existing strategy of a large, multinational firm. Details the circumstances leading up to a large-scale effort to transform Shell's strategy to take into account principles of sustainable development. This case describes corporate-level sustainable development initiatives and the process through which a comprehensive sustainable development strategy was initiated and developed.

This case focuses on a specific business within Shell Chemicals, the Close Looped Cleaning technology, that has a strong business/economic basis and, sustainable development component. It shows how corporate-level sustainable development initiatives affect actual business practice and, in particular, the challenge that managers face in responding to multiple and sometimes competing expectations.

Case Available to Faculty Only. Faculty Member? Sign in / Register Here

This case is available for purchase from Harvard Business School Publishing Reference #: 303005-PDF-ENG, 303072-PDF-ENG, 303074-PDF-ENG.

Search for
Teaching Materials