This Case Sucks: Beavis, Butt-head, and TV Content (A, B)

Authors: Badaracco, Joseph L., Jr.; Useem, Jerry
Source: Harvard Business School
Year: 1997
Company Name: MTV, Viacom
Number of pages: 21, 1

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Abstract:

Beginning in 1992, "Beavis and Butt-head," an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television. Especially after the show was blamed for inspiring a five-year-old to set a fire that killed his younger sister, the controversy posed difficult decisions both for MTV's parent company, Viacom, and for advertisers, including some of America's biggest.