The Cage-Free Egg Movement

Authors: Toffel, Michael W.; van Sice, Stephanie
Source: Harvard Business School
Year: 2010
Number of pages: 7

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Abstract:

Describes the social movement confronting conventional egg production techniques (battery cages) based on animal welfare concerns, and some merits and drawbacks of cage-free alternatives. Highlights animal rights activist campaigns, political and regulatory responses, and announcements by some companies to shift egg purchases or sales from conventional to alternative production methods.