SC Johnson's Greenlist: Health, Ecology, Profits

Authors: Larson, Andrea; Archer, Geoffrey
Source: Darden School of Business
Year: 2006
Company Name: SC Johnson
Number of pages: 5

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Abstract:

This minicase is one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. SC Johnson developed its GreenList to screen chemicals and avoid incorporating hazardous and toxic materials into its household cleaning product lines. This minicase discusses the list and how the company has benefited in the marketplace by being out front with a solutions-oriented approach.