Ultimate Fighting Championship: License to Operate (A, B)

Authors: Serafeim, George; Welch, Kyle
Source: Harvard Business School
Year: 2011
Company Name: Ultimate Fighting Championship
Number of pages: 11, 2

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Abstract:

The case describes the challenges that Ultimate Fighting Championship faced as a result of regulatory opposition and loss of the license to operate. The genesis of the business idea, the subsequent growth, and the fall of the UFC are described. The case concludes with Lorenzo Fertitta deciding whether to invest in the company.