Motivating Sustainable Consumption

http://www.beyondgreypinstripes.org/content/motivating-sustainable-consumption
Source: University of Jyväskylä
Year: 2011

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Abstract:

This course focuses on current consumption trends and sustainable consumption. Attention is placed on the roles of consumption in society, models of consumer behaviour as well as intrinsic motivation, responsibility and emotions. A major course objective is to discuss the role of consumer sovereignty and consumer lock-in in the context of motivating sustainable consumption. In addition, the policies and tools promoting sustainable consumption are also discussed in detail. On successful completion of the course, students will be able to: define and explain the concept of sustainable consumption; describe and analyze models of consumer behaviour within the framework of sustainable consumption; comprehend and illustrate how emotions, responsibility feelings and values influence consumption choices; identify the effects of public policy, corporate influence and societal aspects on consumer decision-making; and produce a comprehensive essay with an in-depth discussion on one of the course themes. Readings include: a reading package containing a set of current journal articles on sustainable consumption.