Farmacias Similares

Private and Public Health Care for the Base of the Pyramid in Mexico
Authors: Chu, Michael; Garcia-Cuellar, Regina
Source: Harvard Business School Publishing
Year: 2007
Company Name: Farmacias Similares
Number of pages: 26

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Abstract:

Farmacias Similares, serving Mexico's low-income sector, grew to $600 million sales and 3,400 drugstores while deep reforms to help the poor swept the public health system. Adjacent to each store, for $2 per visit, medical clinics provided access to doctors for 2.3 million people a month. Narrates the growth of the chain, examines the reasons for its success, and projects a pro forma of the company's financial returns. Places Farmacias Similares in the context of Mexico's public health system and the pharmaceutical industry.

Our Case Notes

Country: Mexico
Discipline: Business, Government, and Society; Management; Marketing
Topic: Business-Government Relations; Corporate Citizenship; Customer Relations; Mission / Vision / Values; Social Need as Business Opportunity
Industry: Health Care and Social Assistance; Retail Trade
Region: Latin America
Product Type: Cases
Keywords: community relations, consumer acceptance, consumer safety, fair pricing, health policy, industry standards, innovation, low income community, patent infringement, pricing, private/public sector cooperation, product safety, public confidence, public health, reputation, under-served markets

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