"And Now the Rest of the Story"
Author: Morris, Rebecca J.
Source: NACRA, Case Research Journal; The Laurier Institute
Company Name: Nucor Corporation
Number of pages: 14, 5
In less than three decades, Nucor Corporation has risen from near bankruptcy to become the fourth largest steel producer in the United States. Nucor is well known for its effective use of innovative steel-making technologies, a unique management style, and a production based incentive system to become the low cost producer in the steel industry. However, there is speculation that Nucor's quest for growth does not come without a human cost. The Wall Street Journal reports that Nucor had a worker death rate that was the highest in the industry. Had the company sacrificed worker safety for greater productivity and profits?