The Aravind Eye Hospital, Maduri, India: In Service for Sight
www.hbsp.harvard.edu/hbsp/samples/index.asp
Author: Rangan, V. Kasturi
Source: Harvard Business School Publishing
Year: 2007
Company Name: Aravind Eye Hospital
Number of pages: 26
Abstract:
Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population. Aravind's founder, Dr. Venkataswamy, now 74 years old, had a goal to spread the Aravind model to every nook and corner of India, Asia, and Africa. The case sets the stage for developing such a plan of action. Teaching Purpose: To teach students concepts of service management, health care operations, and social marketing in a third world context.
Our Case Notes
Country: India
Discipline: Ethics; Human Resource Management; International; Leadership; Management; Strategy
Topic: Leadership; Mission / Vision / Values; Social Marketing
Industry: Health Care and Social Assistance
Region: Africa; Asia
Product Type: Cases
Keywords: mass marketing,
indigenous clientele,
cataract blindness,
developing countries,
public service(s),
free care for the poor,
community participation,
eye screening camps,
mission-driven business,
in-house manufacturing,
diversification,
service delivery,
family business,
training,
compensation,
monitoring,
accountability,
outreach programs,
franchising,
spirituality,
ethical positioning,
underserved markets,
advocacy,
community outreach,
social vision,
culture,
integrity,
shared values
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This case is available for purchase from Harvard Business School Publishing Case #: 9-593-098