Author: Day, Robert
Source: World Resources Institute
Company Name: DuPont Films
Number of pages: 15
DuPont Films, a major business unit of US-based chemical manufacturer DuPont, manufactures polymer based films, primarily of polyester, for use in a wide variety of industrial and consumer products. Like its parent company, DuPont Films went through a period of poor business performance in the 1980's. Since then, Films has been able to revitalize its business by engaging customers, employees and communities in a dynamic value creation process that has led to new ways of doing business, new technology, and many new products for a growing and increasingly satisfied consumer base. The story of Films' turnaround provides many lessons for application elsewhere in DuPont or in any other business. The lessons all relate to the generation of value by expanding the business focus from a short term financial picture to a longer term engagement with all growth, and a leadership position in the polyester films market. Film's success with the stakeholder approach has led to a vision of sustainability for the entire polyester industry, which may transform all polymer-based material businesses into closed systems of manufacture, retrieval and remanufacture.