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CasePlace.org Users' Favorite Teaching Materials

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Product Type: Featured Users
Source: The Aspen Institute Center for Business Education
Publication Year: 2009

Featured User Pages - CasePlace.org Users' Favorite Teaching Materials

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Advertising Ethics: Reasons, Rationalizations, Biases, and Heuristics

Author: Drumwright, Minette E.
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2005

[This document has not yet been rated] 14501 views

Advertising practitioners often have difficulty seeing ethical issues or have a distortion of moral vision that has been referred to as “moral myopia” by researchers. Even if they do see ethical issues, they often have difficulty talking about them, a condition referred to as “moral muteness.”

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Phar-Mor, Inc.: Accounting Fraud, Litigation, and Auditor Liability

Authors: Buckless, Frank A.; Glover, Steven M.; Prawitt, Douglas F.
Product Type: Cases
Source: Prentice Hall
Publication Year: 2000

[This document has not yet been rated] 14456 views

This case discusses the accounting fraud that was successfully crafted by the upper management tier of Phar-Mor, Inc. Many upper level managers received prison sentences, and numerous legal claims against the retail company and its auditors, Coopers & Lybrand LLP, were made, the majority of which were settled out of court...

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Calculating Consequences: The Utilitarian Approach to Ethics

Authors: Velasquez, Manuel; Andre, Claire; Shanks, Thomas; Meyer, Michael
Product Type: Policy and Issue Reports; Interviews
Source: Markkula Center for Applied Ethics
Publication Year: 1989

[This document has not yet been rated] 13446 views

Utilitarianism offers a relatively straightforward method for deciding the morally right course of action for any particular situation we may find ourselves in.

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Toys R Us Japan

Authors: Spar, Debora L.; MacKenzie, Jacqueline; Bures, Laura
Product Type: Cases
Source: Harvard Business School
Publication Year: 1999

[This document has not yet been rated] 12911 views

Documents the American retailer's process of entry into the Japanese toy market. Discusses the history of Toys "R" Us in the United States as well as the history of the Japanese toy market, distribution, wholesaling, and retailing systems...

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Ben & Jerry's Homemade Ice Cream Inc.: Keeping the Mission(s) Alive

Author: Theroux, John
Product Type: Cases
Source: Harvard Business School
Publication Year: 1991

[This document has not yet been rated] 12501 views

Ben & Jerry's is an anti-establishment, values-driven company that has become a successful venture. The dominant founder, Ben Cohen, is not an effective manager, but he brings creative marketing and product skills that have been important to the company's success...

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Sarbanes-Oxley Act: What Has it Wrought?

Author: Keating, Elizabeth
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education's Corporate Governance and Accountability Project
Publication Year: 2006

[This document has not yet been rated] 12484 views

The Sarbanes-Oxley Act is the most significant piece of corporate securities legislation since the Securities Act of 1933 and The Securities and Exchange Act of 1934. The Act's requirements are significant and have brought about substantial change in the work and role of auditors and the operations and financial disclosures of publicly traded corporations. However, this change has not been costless. This Teaching Module complements "Sarbanes Oxley Act: How Did We Get Here?"...

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Unilever's 'Real Beauty' Campaign for Dove

Authors: Fernando, R; Purkayastha, Debapratim
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2007

[This document has not yet been rated] 12418 views

This case is about Unilever's 'Campaign for Real Beauty' (CFRB) marketing campaign for its leading personal care brand 'Dove'. CFRB was a multi-faceted campaign that sought to challenge the stereotypes set by the beauty industry.

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Employee Ownership: A Topic for the Entrepreneurship Curriculum

Author: Scully, Maureen
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2009

[This document has not yet been rated] 12166 views

This Teaching module shows four areas in the entrepreneurship curriculum where teaching about employee ownership can 1) put a needed spotlight on this widespread and useful practice and 2) add conceptual value and rich examples for the course topics being taught...

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The Social Responsibility of Business is to Increase its Profits

Author: Friedman, Milton
Product Type: Essays and Concept Papers; Magazine / Newspaper Articles; Speeches
Source: The New York Times Magazine, September 13, 1970.
Publication Year: 1970

[This document has not yet been rated] 12166 views

"When I hear businessmen speak eloquently about the "social responsibilities of business in a free-enterprise system," it's obvious that they believe that they are defending free enterprise

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