YOUR SEARCH :

6880 DOCUMENTS.      PAGE 3 of 689    Items 21-30 of 6880    1 2 3 4 5 6 7 8 9 NEXT »
Show 50 results per page


sort results by:   Best Match   Most Downloaded   Highest Rated   Publication Date

Search results with a darker orange shading indicate that the product is a teaching module.

Advertising Ethics: Reasons, Rationalizations, Biases, and Heuristics

Author: Drumwright, Minette E.
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2005

[This document has not yet been rated] 12064 views

Advertising practitioners often have difficulty seeing ethical issues or have a distortion of moral vision that has been referred to as “moral myopia” by researchers. Even if they do see ethical issues, they often have difficulty talking about them, a condition referred to as “moral muteness.”

Click here for more

Featured User Pages

CasePlace.org Users' Favorite Teaching Materials

Author:
Product Type: Featured Users
Source: The Aspen Institute Center for Business Education
Publication Year: 2009

Featured User Pages - CasePlace.org Users' Favorite Teaching Materials

Click here for more

Toys R Us Japan

Authors: Spar, Debora L.; MacKenzie, Jacqueline; Bures, Laura
Product Type: Cases
Source: Harvard Business School
Publication Year: 1999

[This document has not yet been rated] 11255 views

Documents the American retailer's process of entry into the Japanese toy market. Discusses the history of Toys "R" Us in the United States as well as the history of the Japanese toy market, distribution, wholesaling, and retailing systems...

Click here for more

Unilever's 'Real Beauty' Campaign for Dove

Authors: Fernando, R; Purkayastha, Debapratim
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2007

[This document has not yet been rated] 10989 views

This case is about Unilever's 'Campaign for Real Beauty' (CFRB) marketing campaign for its leading personal care brand 'Dove'. CFRB was a multi-faceted campaign that sought to challenge the stereotypes set by the beauty industry.

Click here for more

Nike Inc.: Developing an Effective Public Relations Strategy

Authors: Everett, Donna R.; Slaughter, Kathleen E.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2000

[This document has not yet been rated] 10964 views

It had been almost a decade since the first article surfaced in the media alleging that factories sub-contracted by Nike in China and Indonesia were forcing workers to work long hours for low pay, and for physically and verbally abusive managers. The article was the seed of a media campaign that created a public relations nightmare for the company...

Click here for more

Ben & Jerry's Homemade Ice Cream Inc.: Keeping the Mission(s) Alive

Author: Theroux, John
Product Type: Cases
Source: Harvard Business School
Publication Year: 1991

[This document has not yet been rated] 10954 views

Ben & Jerry's is an anti-establishment, values-driven company that has become a successful venture. The dominant founder, Ben Cohen, is not an effective manager, but he brings creative marketing and product skills that have been important to the company's success...

Click here for more

Sarbanes-Oxley Act: What Has it Wrought?

Author: Keating, Elizabeth
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education's Corporate Governance and Accountability Project
Publication Year: 2006

[This document has not yet been rated] 10780 views

The Sarbanes-Oxley Act is the most significant piece of corporate securities legislation since the Securities Act of 1933 and The Securities and Exchange Act of 1934. The Act's requirements are significant and have brought about substantial change in the work and role of auditors and the operations and financial disclosures of publicly traded corporations. However, this change has not been costless. This Teaching Module complements "Sarbanes Oxley Act: How Did We Get Here?"...

Click here for more

Employee Ownership: A Topic for the Entrepreneurship Curriculum

Author: Scully, Maureen
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2009

[This document has not yet been rated] 10493 views

This Teaching module shows four areas in the entrepreneurship curriculum where teaching about employee ownership can 1) put a needed spotlight on this widespread and useful practice and 2) add conceptual value and rich examples for the course topics being taught...

Click here for more

What the Law Allows

Author: Gentile, Mary C.
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education's Corporate Governance and Accountability Project
Publication Year: 2005

[This document has not yet been rated] 10299 views

This module – What the Law Allows – was created because some faculty mentioned how it is often assumed that managers and directors are required to take actions that serve shareholders by maximizing short term share price. They wanted to examine those areas where the law allows managers and directors to consider other stakeholders and the firms' longer term well-being. Accordingly, this module focuses on the following question...

Click here for more

The Social Responsibility of Business is to Increase its Profits

Author: Friedman, Milton
Product Type: Essays and Concept Papers; Magazine / Newspaper Articles; Speeches
Source: The New York Times Magazine, September 13, 1970.
Publication Year: 1970

[This document has not yet been rated] 10166 views

"When I hear businessmen speak eloquently about the "social responsibilities of business in a free-enterprise system," it's obvious that they believe that they are defending free enterprise

Click here for more

6880 DOCUMENTS.      PAGE 3 of 689    Items 21-30 of 6880    1 2 3 4 5 6 7 8 9 NEXT »

Search for
Teaching Materials