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Advertising Ethics Cases: Reasons, Rationalizations, Biases, and Heuristics

Author: Drumwright, Minette E.
Product Type: Cases
Source: Available on
Publication Year: 2005

[This document has not yet been rated] 7741 views

Six fictionalized scenarios of ethical dilemmas in advertising.  

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Energy Efficiency Teaching Module

Author: Johnson, Jennifer
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2009

[This document has not yet been rated] 7739 views

At its core, energy efficiency is about doing more with less. In times of a down economy and uncertain energy prices, the importance of saving energy seems clear; over the long term, however, how does a focus on energy efficiency make sense for business? Business is both uniquely suited to address the problems of energy efficiency and to reap the potential rewards of those solutions, if it is able to meld social and profit constraints into a plan for an innovative energy future. The purpose of this Module is to discuss energy efficiency as a strategic solution rather than a defensive reaction, and to present ways to manage challenges and make the most of opportunities at this intersection of business and society.

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AES-Telasi: Power Trip or Power Play? (A, B, C)

Authors: Henisz, Witold J.; Zelner, Bennet A.
Product Type: Cases
Source: The Wharton School
Publication Year: 2006

[This document has not yet been rated] 7627 views

While Michael Scholey was proud of what he and AES Corporation had accomplished so far in the Republic of Georgia, AES-Telasi had still incurred operating losses of $40m during its first year of operation, had already exceeded its ten-year investment target, and the company faced several important challenges going into its second year...

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Authors: Goodwin, Nigel; Hardy, Kenneth G.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2006

Faculty Rating: 1.5 stars1.5 stars1.5 stars1.5 stars1.5 stars [2 Faculty Ratings] 7575 views was an Internet-based restaurant reservation service covering a dozen cities in the Asia Pacific region. The case focuses on entrepreneurial marketing with sub-themes of financing and small enterprise management. It is a story of an entrepreneur who had an idea and enough money to launch it, but then struggles to achieve adequate scale...

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Merck & Co., Inc.: Addressing Third World Needs (A, B, C, D)

Authors: Weiss, Stephanie; Hanson, Kirk O.
Product Type: Cases
Source: Business Enterprise Trust
Publication Year: 1991

[This document has not yet been rated] 7522 views

Researchers at Merck & Co. believe that a drug they had developed for animals might be an effective treatment for human river blindness, a debilitating illness that affects hundreds of thousands of poor people in the Third World. The process of development and testing, however, will be enormously costly...

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Board Representation: Multiple Interests and Corporate Governance

Authors: Scully, Maureen; Johnson, Jennifer
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education's Corporate Governance and Accountability Project
Publication Year: 2006

[This document has not yet been rated] 7477 views

What issues are involved in representing multiple interests on boards? Several perspectives on corporate governance allow that shareholders and other stakeholders be taken into account in decisions about corporate strategy and resource allocation. The process of integrating minority concerns into corporate boards is often fraught with challenges...

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Wal-Mart's Sustainability Strategy

Authors: Plambeck, Erica; Denend, Lyn
Product Type: Cases
Source: Stanford University
Publication Year: 2007

[This document has not yet been rated] 7473 views

Senior executives at Wal-Mart launched the company's new sustainability strategy in 2005. The case describes their efforts to keep environmental improvement tightly coupled with business values and profitability.

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Bombardier Versus Embraer: Charges of Unfair Competition

Authors: Conklin, David W.; Hunter, David
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 1999

[This document has not yet been rated] 7456 views

One of Canada's high-tech success stories, Bombardier, changed the airline industry with the introduction of its short-haul turbo-prop planes and jets in the early 1990s. By the mid-1990s, a new player from Brazil, Embraer, had entered the market and was capturing a lot of business from Bombardier...

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Values in Tension: Ethics Away from Home

Author: Donaldson, Thomas
Product Type: Magazine / Newspaper Articles
Source: Harvard Business Review
Publication Year: 1996

[This document has not yet been rated] 7449 views

This article discusses the principles of cultural relativism and cultural absolutism, in developing a pragmatic and philosophical approach to ethical decision-making for businesses operating abroad.

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University of South Carolina

Product Type: Partner Pages
Publication Year: 2010

Best known for its innovations in international business education and research, the Darla Moore School of Business has a history of preparing business leaders for the ever-changing global marketplace through a blend of academic rigor and real-world experience.

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