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Background Materials for Giving Voice to Values

Faculty Version (Available to registered faculty, only)

Author: Gentile, Mary C.
Product Type: Teaching Modules
Source: Giving Voice to Values Curriculum Initiative
Publication Year: 2008

[This document has not yet been rated] 6743 views

Included here is an introductory essay that describe how the Giving Voice to Values (GVV) curriculum can be used within the business curriculum as well as in stand alone extra curricular workshops; a brief essay that answers frequently asked faculty questions; an audio presentation that includes an introduction to the curriculum and comments by several faculty who have used it in their MBA and executive MBA teaching; and an CaseInPoint Op Ed that discusses the rationale behind this teaching approach. A brief essay presenting tips for using GVV in online course formats is also included.

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"Hips Feel Good" - Dove's Campaign for Real Beauty

Authors: Gey, Thomas; Nugent, Nick; Wesley, David T.A.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2007

[This document has not yet been rated] 6674 views

In an attempt to increase sales volume by 80 per cent, Unilever re-launched Dove in 2004 with a new campaign. The campaign asks the question “What is real beauty?” and attempts to redefine it in ways that challenge commonly portrayed stereotypes.

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Calvin Klein, Inc. and the Kiddie Porn Ads (A, B)

Authors: Naumes, Margaret J.; Naumes, William
Product Type: Cases
Source: North America Case Research Association, Case Research Journal, Summer, 1999; The Laurier Institute
Publication Year: 1999

[This document has not yet been rated] 6674 views

Calvin Klein Inc. is a company with a history of controversial advertising, going back to 1980's ads with then 15-year-old actress Brooke Shields saying, "Nothing comes between me and my Calvins." In 1995, the company began a new series of ads for Calvin Klein jeanswear, featuring young models in suggestive poses...  

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Rejuvenating Wal-Mart's Reputation

Author: Hemphill, Thomas A.
Product Type: Cases
Source: Business Horizons
Publication Year: 2005

[This document has not yet been rated] 6648 views

Wal-Mart, the world's largest retailer, was named by Fortune as the "most admired company in America" for the years 2003 and 2004. However, these and other accolades have not quieted a chorus of critics...

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JC Penney's People Strategy: Setting the Right Climate for Human Resource Development

Author: Purkayastha, Debapratim
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008

[This document has not yet been rated] 6617 views

The case is about JC Penney's (JCP) human resource development (HRD) strategy and also highlights learning issues related to corporate coaching.

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PowerPoint: The WorldCom Fraud

Author: American Institute of Certified Public Accountants
Product Type: Multimedia
Source: American Institute of Certified Public Accountants
Publication Year: 2005

[This document has not yet been rated] 6615 views

This PowerPoint presentation focuses on the WorldCom accounting fraud uncovered in 2002. It reviews WorldCom's rise to industry leadership, expansion, and eventual fall in the wake of one of the largest accounting scandals in history.

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The Aravind Eye Hospital, Madurai, India: In Service for Sight

Author: Rangan, V. Kasturi
Product Type: Cases
Source: Harvard Business School
Publication Year: 2007

[This document has not yet been rated] 6601 views

Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population...

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Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Oreal

Authors: Fernando, Rajiv; Purkayastha, Debapratim
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008

[This document has not yet been rated] 6525 views

L'Oreal, considered an example of the societal marketing concept, grew rapidly for more than a decade till it faced some serious problems in the 1990s and the early 2000s.

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Search of the Week Archive

Author: The Aspen Institute Center for Business Education
Product Type:
Source: The Aspen Institute Center for Business Education
Publication Year: 2011

[This document has not yet been rated] 6434 views

CasePlace.org’s Searches of the Week.

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How Marketing Thinking Can Help Social Entrepreneurs

Author: Bloom, Paul M.
Product Type: Essays and Concept Papers; Research Notes / Working Papers
Source: CasePlace.org
Publication Year: 2007

[This document has not yet been rated] 6433 views

Social Entrepreneurship has become a hot field. Philanthropists and investors, many of whom were successful business entrepreneurs, are now supporting foundations and nonprofits that identify, fund, and advise social entrepreneurs...

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