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Hindustan Lever Limited and Marketing to the Poorest of the Poor

Authors: Gorman, Michael; Ahmad, Pia S.; Werhane, Patricia H.
Product Type:
Source: International Journal of Entrepreneurship & Innovation Management; 2004, Vol. 4 Issue 5, p1
Publication Year: 2004

[This document has not yet been rated] 7952 views

The article presents a case study on the marketing activities of Hindustan Lever Ltd. (HLL) and Nirma Consumer Care Ltd. in India. In India, HLL tended to focus upon the urban middle class and elite. Meanwhile, Nirma Consumer Care Ltd. produced and marketed a detergent, Nirma, targeting the poor rural sector...

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"Hips Feel Good" - Dove's Campaign for Real Beauty

Authors: Gey, Thomas; Nugent, Nick; Wesley, David T.A.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2007

[This document has not yet been rated] 7950 views

In an attempt to increase sales volume by 80 per cent, Unilever re-launched Dove in 2004 with a new campaign. The campaign asks the question “What is real beauty?” and attempts to redefine it in ways that challenge commonly portrayed stereotypes.

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Investments and Returns: Who Has Legitimate Claim on the Returns of the Firm?

Authors: Scully, Maureen; Gentile, Mary C.
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education's Corporate Governance and Accountability Project
Publication Year: 2004

[This document has not yet been rated] 7893 views

Corporate governance and accountability are examined through case studies, background conceptual pieces, and articles from the business and popular press. The background readings are by Professor Margaret Blair and colleagues, whose work challenges conventional assumptions about the primacy of shareholders among corporate stakeholders, based on legal precedent and best practices for long-term firm viability.

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Pinto Fires and Personal Ethics: A Script Analysis of Missed Opportunities

Author: Gioia, Dennis A.
Product Type: Journal Articles
Source: Journal of Business Ethics. Vol. 11, Issue 5-6.
Publication Year: 1992

[This document has not yet been rated] 7713 views

This article details the personal involvement of the author in the early stages of the infamous Pinto fire case. The paper first presents an insider account of the context and decision environment within which he failed to initiate an early recall of defective vehicles.

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PowerPoint: The WorldCom Fraud

Author: American Institute of Certified Public Accountants
Product Type: Multimedia
Source: American Institute of Certified Public Accountants
Publication Year: 2005

[This document has not yet been rated] 7710 views

This PowerPoint presentation focuses on the WorldCom accounting fraud uncovered in 2002. It reviews WorldCom's rise to industry leadership, expansion, and eventual fall in the wake of one of the largest accounting scandals in history.

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Donna Klein and Marriott International (A, B)

Income Distribution and Life Chances

Authors: Bollier, David; Pochop, Laura; Meyer, Kathleen A.
Product Type: Cases
Source: The Business Enterprise Trust
Publication Year: 1997

[This document has not yet been rated] 7686 views

In the early 1990s, Donna Klein, Director of Work/Life programs for Marriott International, surveyed hotel and resort managers and found they increasingly were relied upon to help employees cope with the stresses of their personal lives. Immigration, child custody, spousal abuse--numerous personal issues were requiring up to 50% of managers' time and fueling extremely high turnover among the company's over 100,000 lower-wage workers...

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Background Materials for Giving Voice to Values

Faculty Version (Available to registered faculty, only)

Author: Gentile, Mary C.
Product Type: Teaching Modules
Source: Giving Voice to Values Curriculum Initiative
Publication Year: 2008

[This document has not yet been rated] 7675 views

Included here is an introductory essay that describe how the Giving Voice to Values (GVV) curriculum can be used within the business curriculum as well as in stand alone extra curricular workshops; a brief essay that answers frequently asked faculty questions; an audio presentation that includes an introduction to the curriculum and comments by several faculty who have used it in their MBA and executive MBA teaching; and an CaseInPoint Op Ed that discusses the rationale behind this teaching approach. A brief essay presenting tips for using GVV in online course formats is also included.

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Arthur Andersen LLP

Authors: Hawkins, David F.; Cohen, Jacob
Product Type: Cases
Source: Harvard Business School
Publication Year: 2006

[This document has not yet been rated] 7663 views

This case highlights the history of Arthur Andersen and the collapse of the firm following the Enron Corp. audit and the Department of Justice obstruction of justice conviction. To encourage the discussion of the role of audit firms, the accounting industry, and internal controls.

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Coca-Cola India's Corporate Social Responsibility Strategy

Authors: Purkayastha, Debapratim; Faheem, Hadiya
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2009

Faculty Rating: 5 stars5 stars5 stars5 stars5 stars [1 Faculty Rating] 7607 views

This case details the activities taken up by Coca-Cola India's management and employees to contribute to the society and community in which the company operates.

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Rejuvenating Wal-Mart's Reputation

Author: Hemphill, Thomas A.
Product Type: Cases
Source: Business Horizons
Publication Year: 2005

[This document has not yet been rated] 7606 views

Wal-Mart, the world's largest retailer, was named by Fortune as the "most admired company in America" for the years 2003 and 2004. However, these and other accolades have not quieted a chorus of critics...

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