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Donna Klein and Marriott International (A, B)

Income Distribution and Life Chances

Authors: Bollier, David; Pochop, Laura; Meyer, Kathleen A.
Product Type: Cases
Source: The Business Enterprise Trust
Publication Year: 1997

[This document has not yet been rated] 7294 views

In the early 1990s, Donna Klein, Director of Work/Life programs for Marriott International, surveyed hotel and resort managers and found they increasingly were relied upon to help employees cope with the stresses of their personal lives. Immigration, child custody, spousal abuse--numerous personal issues were requiring up to 50% of managers' time and fueling extremely high turnover among the company's over 100,000 lower-wage workers...

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"Hips Feel Good" - Dove's Campaign for Real Beauty

Authors: Gey, Thomas; Nugent, Nick; Wesley, David T.A.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2007

[This document has not yet been rated] 7228 views

In an attempt to increase sales volume by 80 per cent, Unilever re-launched Dove in 2004 with a new campaign. The campaign asks the question “What is real beauty?” and attempts to redefine it in ways that challenge commonly portrayed stereotypes.

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Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer

Authors: Rangan, V. Kasturi; Rajan, Rohithari
Product Type: Cases
Source: Harvard Business School
Publication Year: 2006

[This document has not yet been rated] 7223 views

With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits...

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Background Materials for Giving Voice to Values

Faculty Version (Available to registered faculty, only)

Author: Gentile, Mary C.
Product Type: Teaching Modules
Source: Giving Voice to Values Curriculum Initiative
Publication Year: 2008

[This document has not yet been rated] 7204 views

Included here is an introductory essay that describe how the Giving Voice to Values (GVV) curriculum can be used within the business curriculum as well as in stand alone extra curricular workshops; a brief essay that answers frequently asked faculty questions; an audio presentation that includes an introduction to the curriculum and comments by several faculty who have used it in their MBA and executive MBA teaching; and an CaseInPoint Op Ed that discusses the rationale behind this teaching approach. A brief essay presenting tips for using GVV in online course formats is also included.

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PowerPoint: The WorldCom Fraud

Author: American Institute of Certified Public Accountants
Product Type: Multimedia
Source: American Institute of Certified Public Accountants
Publication Year: 2005

[This document has not yet been rated] 7148 views

This PowerPoint presentation focuses on the WorldCom accounting fraud uncovered in 2002. It reviews WorldCom's rise to industry leadership, expansion, and eventual fall in the wake of one of the largest accounting scandals in history.

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Whole Foods Market's Growth Strategies and Future Prospects

Author: Regani, S
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2007

[This document has not yet been rated] 7139 views

This case is meant for MBA / PGDBM students and is designed to be part of the strategy and general management curriculum. The teaching note includes the abstract, teaching objectives and methodology, assignment questions, analysis, feedback of case discussion and suggested readings and references.

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Rejuvenating Wal-Mart's Reputation

Author: Hemphill, Thomas A.
Product Type: Cases
Source: Business Horizons
Publication Year: 2005

[This document has not yet been rated] 7100 views

Wal-Mart, the world's largest retailer, was named by Fortune as the "most admired company in America" for the years 2003 and 2004. However, these and other accolades have not quieted a chorus of critics...

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Calvin Klein, Inc. and the Kiddie Porn Ads (A, B)

Authors: Naumes, Margaret J.; Naumes, William
Product Type: Cases
Source: North America Case Research Association, Case Research Journal, Summer, 1999; The Laurier Institute
Publication Year: 1999

[This document has not yet been rated] 7072 views

Calvin Klein Inc. is a company with a history of controversial advertising, going back to 1980's ads with then 15-year-old actress Brooke Shields saying, "Nothing comes between me and my Calvins." In 1995, the company began a new series of ads for Calvin Klein jeanswear, featuring young models in suggestive poses...  

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The Aravind Eye Hospital, Madurai, India: In Service for Sight

Author: Rangan, V. Kasturi
Product Type: Cases
Source: Harvard Business School
Publication Year: 2007

[This document has not yet been rated] 7047 views

Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population...

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"Employees First, Customers Second": Wegmans' Work Culture

Authors: George, S; Regani, S
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2007

[This document has not yet been rated] 7013 views

This case examines some of the elements of Wegmans' work culture, and how they contributed to making Wegmans a great place to work.

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