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Southwest Airlines

Author: Kochan, Thomas A.
Product Type: Cases
Source: Rebuilding the Social Contract at Work: Lessons from Leading Cases, Institute for Work and Employment Research, MIT Sloan School of Management
Publication Year: 1999

Faculty Rating: 2 stars2 stars2 stars2 stars2 stars [1 Faculty Rating] 36056 views

Southwest Airlines has consistently been successful in terms of profitability, good employee and union relations, and customer satisfaction – at a time when most airline carriers are struggling in all these areas. Central to the company's success is a culture of flexibility, family-orientation, and fun...

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Coca Cola India

Authors: Kaye, Jennifer; Argenti, Paul A.
Product Type: Cases
Source: Arthur W. Page Society
Publication Year: 2005

Faculty Rating: 5 stars5 stars5 stars5 stars5 stars [1 Faculty Rating] 22651 views

On August 5, 2003, The Center for Science and Environment, an NGO in India, attacked the safety of Coca-Cola India's products in a press release titled "Twelve Major Drink Brands Sold in and around Delhi Contain a Deadly Cocktail of Pesticide Residues." Though Coke was well within the Indian government's legal limits for pesticide residue in beverages, Coke India CEO Sanjiv Gupta had to decide on the most effective communication strategy to restore public trust and had to weigh a larger policy decision at the same time...

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Unilever's 'Real Beauty' Campaign for Dove

Authors: Fernando, R; Purkayastha, Debapratim
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2007

[This document has not yet been rated] 11193 views

This case is about Unilever's 'Campaign for Real Beauty' (CFRB) marketing campaign for its leading personal care brand 'Dove'. CFRB was a multi-faceted campaign that sought to challenge the stereotypes set by the beauty industry.

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Innovation Corrupted: The Rise and Fall of Enron (A, B)

Author: Salter, Malcolm S.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2005

[This document has not yet been rated] 9460 views

Presents a brief historical overview of Enron's rise, its strategic successes and failures...

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Teaching Module on the Future of Fashion

Authors: Johnson, Jennifer; Wu, Gina
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2010

[This document has not yet been rated] 8221 views

This Teaching Module uses the context of the fashion industry to discuss topics that are shaping the future of all industries. These topics include sustainable resource management, the challenges and opportunities of global growth, workforce management, and the role of ethical consumption in business.

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Farmacias Similares

Private and Public Health Care for the Base of the Pyramid in Mexico

Authors: Chu, Michael; Garcia-Cuellar, Regina
Product Type: Cases
Source: Harvard Business School
Publication Year: 2007

[This document has not yet been rated] 7880 views

This case profiles a retail model for low-income markets and examines the role of private enterprise and profits in the health care of low-income populations, the creation of social value in commercial enterprises, and possible implications for public policy.

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Advertising Ethics Cases: Reasons, Rationalizations, Biases, and Heuristics

Author: Drumwright, Minette E.
Product Type: Cases
Source: Available on CasePlace.org
Publication Year: 2005

[This document has not yet been rated] 7792 views

Six fictionalized scenarios of ethical dilemmas in advertising.  

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AES-Telasi: Power Trip or Power Play? (A, B, C)

Authors: Henisz, Witold J.; Zelner, Bennet A.
Product Type: Cases
Source: The Wharton School
Publication Year: 2006

[This document has not yet been rated] 7727 views

While Michael Scholey was proud of what he and AES Corporation had accomplished so far in the Republic of Georgia, AES-Telasi had still incurred operating losses of $40m during its first year of operation, had already exceeded its ten-year investment target, and the company faced several important challenges going into its second year...

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Eat2Eat.com

Authors: Goodwin, Nigel; Hardy, Kenneth G.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2006

Faculty Rating: 1.5 stars1.5 stars1.5 stars1.5 stars1.5 stars [2 Faculty Ratings] 7616 views

Eat2Eat.com was an Internet-based restaurant reservation service covering a dozen cities in the Asia Pacific region. The case focuses on entrepreneurial marketing with sub-themes of financing and small enterprise management. It is a story of an entrepreneur who had an idea and enough money to launch it, but then struggles to achieve adequate scale...

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Wal-Mart's Sustainability Strategy

Authors: Plambeck, Erica; Denend, Lyn
Product Type: Cases
Source: Stanford University
Publication Year: 2007

[This document has not yet been rated] 7518 views

Senior executives at Wal-Mart launched the company's new sustainability strategy in 2005. The case describes their efforts to keep environmental improvement tightly coupled with business values and profitability.

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Johnson & Johnson (A)

Philosophy & Culture

Authors: Hoffman, Francis J.; Bhambri, Arvind
Product Type: Cases
Source: Harvard Business School
Publication Year: 1986

[This document has not yet been rated] 7351 views

Describes the Johnson & Johnson culture and the corporate systems, structures, and procedures which reflect and promote it.

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"Hips Feel Good" - Dove's Campaign for Real Beauty

Authors: Gey, Thomas; Nugent, Nick; Wesley, David T.A.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2007

[This document has not yet been rated] 6957 views

In an attempt to increase sales volume by 80 per cent, Unilever re-launched Dove in 2004 with a new campaign. The campaign asks the question “What is real beauty?” and attempts to redefine it in ways that challenge commonly portrayed stereotypes.

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Calvin Klein, Inc. and the Kiddie Porn Ads (A, B)

Authors: Naumes, Margaret J.; Naumes, William
Product Type: Cases
Source: North America Case Research Association, Case Research Journal, Summer, 1999; The Laurier Institute
Publication Year: 1999

[This document has not yet been rated] 6923 views

Calvin Klein Inc. is a company with a history of controversial advertising, going back to 1980's ads with then 15-year-old actress Brooke Shields saying, "Nothing comes between me and my Calvins." In 1995, the company began a new series of ads for Calvin Klein jeanswear, featuring young models in suggestive poses...  

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Whole Foods Market's Growth Strategies and Future Prospects

Author: Regani, S
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2007

[This document has not yet been rated] 6840 views

This case is meant for MBA / PGDBM students and is designed to be part of the strategy and general management curriculum. The teaching note includes the abstract, teaching objectives and methodology, assignment questions, analysis, feedback of case discussion and suggested readings and references.

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Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Oreal

Authors: Fernando, Rajiv; Purkayastha, Debapratim
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008

[This document has not yet been rated] 6781 views

L'Oreal, considered an example of the societal marketing concept, grew rapidly for more than a decade till it faced some serious problems in the 1990s and the early 2000s.

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Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives

Authors: Bhattacharya, C.B.; Sen, Sankar
Product Type: Journal Articles
Source: California Management Review
Publication Year: 2004

[This document has not yet been rated] 6406 views

Although companies are devoting significant resources to corporate social responsibility (CSR) initiatives, insights into the optimal formulation, implementation, and effectiveness estimation of CSR strategies are currently scarce. This article takes an in-depth look at when, why, and how CSR works from a consumer's perspective...

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Hong Kong Disneyland: Where is the Magic?

Authors: Yim, C; Lau, J
Product Type: Cases
Source: Asia Case Research Centre, The University of Hong Kong
Publication Year: 2007

[This document has not yet been rated] 6349 views

Hong Kong Disneyland was the Walt Disney Company's third international theme park outside America, after Tokyo and Paris. This case can be used to explore what could be done to enhance the smooth delivery of the Disney into an Asian cultural setting.

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Coca-Cola India's Corporate Social Responsibility Strategy

Authors: Faheem, Hadiya; Purkayastha, Debapratim
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2009

Faculty Rating: 5 stars5 stars5 stars5 stars5 stars [1 Faculty Rating] 6256 views

This case details the activities taken up by Coca-Cola India's management and employees to contribute to the society and community in which the company operates.

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Disneyland Resort Paris

Mickey Goes to Europe

Authors: Karsten, Jonsen; Maznevski, Martha
Product Type: Cases
Source: International Institute for Management Development
Publication Year: 2006

[This document has not yet been rated] 6241 views

The case tracks the story of Disneyland Resort Paris from its opening in 1992 until the end of 2006, illustrating how the resort's managers learned from their initial errors how to take a strong cultural product (the Disney experience) and implement it effectively in a multicultural environment.

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Life, Death, and Property Rights: The Pharmaceutical Industry Faces AIDS in Africa

Authors: Spar, Debora L.; Bartlett, Nicholas
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2005

[This document has not yet been rated] 6102 views

This case was analyzed for the 2003 Walter V. Shipley Business Leadership Case Competition. In the final years of the 20th century, the world was hit by a plague of epidemic proportions--AIDS, a life-threatening disease that remained stubbornly immune to any cure or vaccine

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Dow Corning and the Silicone Breast Implant Controversy

Author: Lawrence, Anne T.
Product Type: Cases
Source: North American Case Research Association, Case Research Journal, Fall 1993; The Laurier Institute
Publication Year: 1993

[This document has not yet been rated] 6024 views

Keith R. McKennon, the new CEO of Dow Corning Corporation, had to decide what to do next as the silicone breast implant controversy reached crisis proportions...

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Reasons and Rationalizations Exercise (Giving Voice to Values)

(Available to all users)

Author: Gentile, Mary C.
Product Type: Cases; Exercises
Source: Giving Voice to Values Curriculum Initiative
Publication Year: 2008

Faculty Rating: 5 stars5 stars5 stars5 stars5 stars [1 Faculty Rating] 5863 views

This exercise illustrates the basic strategy for addressing any values-based decision using the Giving Voice to Values approach.

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Kimpton Hotels: Balancing Strategy and Environmental Sustainability

Authors: Silverman, Murray; Thomas, Tom
Product Type: Cases
Source: San Francisco State University, College of Business
Publication Year: 2006

[This document has not yet been rated] 5798 views

Michael Pace faced a dilemma. He was Kimpton Hotels' West Coast Director of Operations and Environmental Programs... He was determined to help the boutique hotel chain "walk the talk" regarding its commitment to environmental responsibility, but he also had agreed not to introduce any new products or processes that would be more expensive than those they replaced....

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Hindustan Lever Re-invents the Wheel (A, B, C)

Authors: Ellison, Brian; Rodriguez, Miguel A.
Product Type: Cases
Source: IESE Business School
Publication Year: 2003

[This document has not yet been rated] 5731 views

This case series deals with the pioneering experience of Unilever at the "base of the pyramid" (BOP). The BOP consists of those 4 billion people excluded from the market economy and living in poverty. The BOP is a new management concept that conveys the promise to fulfill a twofold objective: promote social development and allow companies to regain double digit growth rates.

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The Body Shop: Social Responsibility or Sustained Greenwashing?

Authors: Meenakshisundaram, Ramalingam; Fernando, Rajiv; Purkayastha, Debapratim
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2007

[This document has not yet been rated] 5695 views

In March 2006 The Body Shop, a retailer of natural-based and ethically-sourced beauty products, announced that it had agreed to an acquisition by the beauty care giant L'Oréal in a cash deal worth £652 million (US$ 1.14 billion). The announcement brought in its wake a spate of criticism against Body Shop and its founder, Dame Anita Roddick, who was regarded as a pioneer in modern corporate social responsibility.

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Starbucks: Delivering Customer Service

Authors: Moon, Youngme; Quelch, John A.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2003

[This document has not yet been rated] 5610 views

Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service.

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Wal-Mart and Vancouver, Canada

Author: von der Porten, Suzanne
Product Type: Cases
Source: Selkirk College
Publication Year: 2005

[This document has not yet been rated] 5335 views

The debate among retailers, local residents, the city council and Wal-Mart captures some of the tumult around the role of multinational corporations in the global economy and their effects on societies and the environment. In the context of this controversy, what responsibility does Wal-Mart have to its employees, overseas product manufacturers, factory workers, indigenous people, and local residents? Who are other stakeholders in Vancouver City Council's decision on whether to allow the rezoning? Who are stakeholders with no say in the decision? Does the Vancouver council have any business preventing Wal-Mart from setting up a business in Vancouver? What lessons can be learned?

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PETA's Kentucky Fried Cruelty, Inc. Campaign

Authors: Seijts, Gerard; Sider, Michael
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2009

[This document has not yet been rated] 5133 views

A year and a half after calling off their campaign against fast-food giant McDonald's, the vegan campaign coordinator of People for the Ethical Treatment of Animals (PETA), contacted Kentucky Fried Chicken (KFC) to warn them that they would be the next target.

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SK-II: Damage Control in China

Authors: Hung, Kineta; Farmer, Richard
Product Type: Cases
Source: University of Hong Kong
Publication Year: 2008

[This document has not yet been rated] 5031 views

In 2006, Chinese authorities banned the sale of some of Procter and Gamble's skin care products in the SK-II line. P&G feared that public protests against these products could spread and infect the brand equity of its other products in the country.

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Commerce Bank

Authors: Frei, Frances X.; Hajim, Corey
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2002

[This document has not yet been rated] 4813 views

Commerce Bank differentiates itself on service. Explores the highly refined service model that guides the design of its operations and service features and considers the trade-offs involved in competing on service.

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Safaricom Limited

Crafting a Business and Marketing Strategy for a New Market

Author: Mayaka, Charles
Product Type: Cases
Source: United States International University
Publication Year: 2005

[This document has not yet been rated] 4695 views

Joseph and his team had only just begun to get settled in Nairobi, and it now appeared that the race for mobile telephone customers had begun sooner than he had anticipated. It was time to get out of the starting blocks. But how?

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Video: Is Wal-Mart Good for America?

Author: FRONTLINE
Product Type: Multimedia
Source: WGBH Educational Foundation
Publication Year: 2005

[This document has not yet been rated] 4657 views

In this film, Frontline explores the relationship between U.S. job losses and the American consumer's insatiable desire for bargains in "Is Wal-Mart Good for America?"

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Fritidsresor Under Pressure (A, B, C)

The First 10 Hours; The First Week; After the Tsunami

Authors: Margolis, Joshua; Dessain, Vincent; Sjoman, Anders
Product Type: Cases
Source: Harvard Business School
Publication Year: 2007

[This document has not yet been rated] 4301 views

Amid the initial uncertainty after the tsunami in Southeast Asia in 2004, the leadership team of Fritidsresor must make a range of decisions to orchestrate the company's response and manage the rest of its travel business.

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Fiji Water and Corporate Social Responsibility

Green Makeover or 'Greenwashing'?

Authors: McMaster, James; Nowak, Jan
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 4273 views

This case analysis traces the establishment and subsequent operation of FIJI Water LLC and its bottling subsidiary, Natural Waters of Viti Limited. The case reviews the growth and market expansion of this highly successful company with the brand name 'FIJI Natural Artesian Water' ('FIJI Water').

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Kentucky Fried Chicken: Tackling the Trans Fat Problem

Authors: Fernando, R; Sengupta, R
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2007

[This document has not yet been rated] 4226 views

The case study looks at the steps undertaken by KFC Corporation, a leading US-based fast food restaurant chain, while dealing with the problem of trans fats in its food items.

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The Ford-Firestone Case

Part 1

Authors: Pinedo, Michael; Seshadri, Sridhar; Zemel, Eitan
Product Type: Cases
Source: New York University
Publication Year: 2003

[This document has not yet been rated] 4195 views

This case describes the events leading up to the recall of the Firestone tires fitted on the Ford Explorer vehicle in August 2000. The case also contains the initial steps taken by Ford and Firestone, as well as government investigators to discover the true cause of the problem.

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Everyday High Health Costs; One Giant's Struggle Is Corporate America's, Too

Author: Abelson, Reed
Product Type: Magazine / Newspaper Articles
Source: The New York Times
Publication Year: 2005

[This document has not yet been rated] 4046 views

Back in the spring, amid relentless criticism that Wal-Mart Stores was failing to provide affordable health care to employees, executives at the company decided to take a detailed look at its benefits. Wal-Mart knew its health costs were spiraling upward out of control, said M. Susan Chambers, the senior executive who led the initiative, but it was surprised to discover that its critics had a point...

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Argentina Suites: A Case Study

Author: Hinkin, Timothy R
Product Type: Cases
Source: North American Case Research Association, Case Research Journal, 1999; The Laurier Institute
Publication Year: 1999

[This document has not yet been rated] 4014 views

In the late 1980s, an Argentine physician purchased an uncompleted apartment building in Buenos Aires, Argentina. Years later, his son returned to the property as general manager and had to decide what the best course of action was for both himself and the company, and how best to achieve his goals as well as his father's objectives...  

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Nopane Advertising Strategy

Author: Bell, David E.
Product Type:
Source: Harvard Business School Publishing
Publication Year: 1993

[This document has not yet been rated] 3807 views

Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based...

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Pick ‘n Pay – Rekindling Company Values

Author: Stockport, Gary J.
Product Type: Cases
Source: University of Cape Town
Publication Year: 1999

[This document has not yet been rated] 3738 views

This case study discusses a rekindling of a company's values within a retailing company that has grown from 4 stores and 50 employees in 1967 to some 265 stores and around 28,000 staff in 1998...

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Southwestern Ohio Steel Company, LP

Author: Rosenthal, David
Product Type: Cases
Source: North American Case Research Association
Case Research Journal, Summer, 1999; The Laurier Institute
Publication Year: 1999

[This document has not yet been rated] 3604 views

Southwestern Ohio Steel was a service center that provided wholesaling functions between steel mills and users of strip and sheet steel. The company had a history of developing strong relationships with mills and customers, and prided itself on providing state-of-the-art services to add value to the channel. The vice president of sales was facing a business and moral dilemma...

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Econet Wireless Zimbabwe (A, B, C)

Author: Velamuri, S. Ramakrishna
Product Type: Cases
Source: IESE Business School
Publication Year: 2003

[This document has not yet been rated] 3598 views

The case outlines the difficulties faced by Strive Masiyiwa in his quest to operate a mobile telecommunications network in Zimbabwe...

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The Ford Pinto Case and the Development of Auto Safety Regulations, 1893-1978

Author: Lee, Matthew T.
Product Type: Cases
Source: Business and Economic History, v.27, no.2, Winter 1998
Publication Year: 1998

[This document has not yet been rated] 3569 views

In an influential 1977 article in Mother Jones magazine, journalist Mark Dowie accused Ford Motor Company executives of callously deciding to produce and continuing to market the Pinto even after company crash tests showed that its gas tank would rupture in rear-end collisions at relatively low speeds.

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Sealed Air Taiwan (A)

Author: Paine, Lynn S.
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2006

[This document has not yet been rated] 3565 views

The general manager for U.S.-based Sealed Air Corp.'s Taiwan subsidiary must decide how to improve productivity and achieve profitability...

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Southwest Airlines (A, B)

Authors: O'Reilly, Charles A.; Pfeffer, Jeffrey
Product Type: Cases
Source: Stanford University
Publication Year: 2006

[This document has not yet been rated] 3545 views

In 1994, both United Airlines and Continental Airlines launched low-cost airlines-within-an-airline to compete with Southwest Airlines...

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Wal-Mart's Business Environment

Author: Oberholzer-Gee, Felix
Product Type: Cases
Source: Harvard Business School
Publication Year: 2006

[This document has not yet been rated] 3499 views

In 2004, Wal-Mart Stores, Inc. proposed to build a new supercenter in Inglewood, a low-income community near Los Angeles. To compete with Wal-Mart, supermarkets in California cut grocery workers' health benefits and wages. The unions ordered a strike against the supermarkets.

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Corposol

Authors: Austin, James E.; Ogliastri, Enrique
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 1998

[This document has not yet been rated] 3466 views

Traces the evolution of Corposol, a nongovernmental organization dedicated primarily to lending to low-income microentrepreneurs. Its growth has made it the largest microenterprise lender in Colombia...

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De Beers at the Millennium

Authors: Ghemawat, Pankaj; Marciano, Sonia
Product Type: Cases
Source: Harvard Business School
Publication Year: 2007

[This document has not yet been rated] 3448 views

Consumers' increasing awareness that diamond production in some countries was linked to inequities and human rights violations had an impact on De Beers' reputation. In 2000, De Beers' sustainability depends on the ability of its leaders to shift the paradigm of both the firm and its context.

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Does Doing Good Always Lead to Doing Better?

Consumer Reactions to Corporate Social Responsibility

Authors: Sen, Sankar; Bhattacharya, C.B.
Product Type: Journal Articles
Source: Journal of Marketing Research, American Marketing Association, v38, 2.
Publication Year: 2001

[This document has not yet been rated] 3413 views

In the face of marketplace polls that attest to the increasing influence of corporate social responsibility (CSR) on consumers' purchase behavior, this article examines when, how, and for whom specific CSR initiatives work.

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Whole Foods Market, Inc.

Authors: Wells, John R.; Haglock, Travis
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2005

[This document has not yet been rated] 3353 views

Can a short-sleeved, sandal-wearing, college dropout create a company manifesting love, joy, and happiness? With Whole Foods, Chainsaw John Mackey did. This case studies an emerging company in an emerging industry by achieving results in unconventional ways.

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