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Using Business Tools To Combat The World's Big Problems

Author: Miller, Kara
Product Type: Multimedia
Source: WGBH, Innovation Hub
Publication Year: 2012

[This document has not yet been rated] 742 views

We talk to experts about the rising tide of social entrepreneurship. Does it have the power to address some of the fundamental problems in society — hunger, health, poverty? And we check in with local companies who are trying to change their communities and the world...

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Greenpeace's Unfriend Coal Campaign and Facebook

Authors: Sider, Michael; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 1359 views

Facebook’s director of policy communications was faced with a situation caused by a YouTube video posted by Greenpeace. This video publicly critiqued the environmental sustainability of Facebook’s decision to build a new data center, its main objection being the fact that the new facility would be connected to a local utility provider that supplied electricity mainly from the burning of coal, one of the largest sources of global warming...

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In China, Human Costs Are Built Into an iPad

Authors: Duhigg, Charles; Barboza, David
Product Type: Magazine / Newspaper Articles
Source: The New York Times
Publication Year: 2012

[This document has not yet been rated] 1245 views

In the last decade, Apple has become one of the mightiest, richest and most successful companies in the world, in part by mastering global manufacturing. However, the workers assembling iPhones, iPads and other devices often labor in harsh conditions...

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MO 637: Intrapreneurship: Leading Social Innovation in Organizations

Authors: Davis, Jerry; White, Chris
Product Type: Syllabi
Source: University of Michigan, Ross School of Business
Publication Year: 2012

[This document has not yet been rated] 1067 views

Getting a major initiative to succeed in big organizations is much like leading a social movement. It takes being able to read the opportunity structure and thinking like an entrepreneur as one's career develops; mapping the social system to locate allies inside and outside the organization; mobilizing a team using available technologies; and framing the initiative in a way that motivates decision makers and makes the business case. In this class we aim to give a practical toolkit to those who wish to drive social and environmental change from within established organizations.

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Values, Ethics, & Sustainability Syllabus

Authors: Delgado, Javier; Gentile, Mary C.; Mazutis, Daina; McMurray, Adela; Montiel, Ivan; Simmers, Claire
Product Type: Syllabi
Source: Teaching Sustainability Professional Development Workshop, Academy of Management 2011
Publication Year: 2011

[This document has not yet been rated] 1161 views

Designed by an international, multi-disciplinary group as part of the Teaching Sustainability Professional Development Workshops at Academy of Management 2011, this Values, Ethics and Sustainability course presents the role of business leader as one that connects with sustainability at multiple levels – self, others, the organization and society.

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ABB's Hydropower Sustainability Dilemma

Authors: Busch, Timo; Dessain, Vincent; McCarthy, Kathleen
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 1137 views

Adam Roscoe, head of sustainability at ABB Group, had to evaluate the content and the business consequences of a letter written by the non-profit organization International Rivers. The letter discussed the alleged violations of sustainability criteria when building the Nam Theun 2 dam in Laos. Roscoe needed to assess what implications the letter had for ABB.

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Don't Buy This Jacket, Black Friday and the New York Times

Author:
Product Type: Essays and Concept Papers
Source: The Cleanest Line
Publication Year: 2011

[This document has not yet been rated] 968 views

Why run an ad in The New York Times on Black Friday telling people, “Don’t Buy This Jacket”? Patagonia argues that businesses need to make fewer things but of higher quality. Customers need to think twice before they buy.

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FIJI Water: Carbon Negative?

Authors: Gino, Francesca; Toffel, Michael W.; van Sice, Stephanie
Product Type: Cases
Source: Harvard Business School
Publication Year: 2011

[This document has not yet been rated] 1113 views

Seeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a carbon negative campaign that would offset more greenhouse gas emissions than were released by the company's operations and products. The case examines the controversies surrounding this program as well as the program's impacts on the environment and FIJI Water's brand image.

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Infinite Vision: How Aravind Became the World's Greatest Business Case for Compassion

Authors: Mehta, Pavithra K.; Shenoy, Suchitra
Product Type: Books / Book Chapters
Source: Berrett-Koehler Publishers
Publication Year: 2011

[This document has not yet been rated] 473 views

Drawing inspiration from spirituality, and of all things, fast food franchises, Dr. V and his team (which now includes 21 ophthalmologists across three generations of his family) have created a global phenomenon. Infinite Vision is the first book to probe Aravind's history for the distinctive practices and values that unleashed its improbable success...

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Natura Cosmeticos, S.A.

Authors: Eccles, Robert G.; Serafeim, George; Heffernan, James
Product Type: Cases
Source: Harvard Business School
Publication Year: 2011

[This document has not yet been rated] 802 views

Rodolfo Guttilla, Director of Corporate Affairs for Natura Cosmeticos S.A., prepared for a meeting with key stakeholders to discuss the future of integrated reporting at Natura. How could the organization increase society's participation in the collaborative effort to develop new solutions to today's most challenging problems?

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