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Enbridge Michigan Oil Spill: Patrick Daniel's Challenge (A, B)

Authors: Seijts, Gerard; Watson, Thomas
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 662 views

In 2010, approximately 20,000 barrels of oil being shipped south by Enbridge spilled into Michigan’s Talmadge Creek, contaminating wetlands around Battle Creek and the nearby county seat of Marshall, including a stretch of the Kalamazoo River. The CEO of Enbridge faced an almost impossible challenge. He needed to prove to American citizens — and to industry regulators, market watchers, company shareholders and Enbridge employees — that his company deserved to be judged on its own merits, not as a Canadian version of BP.

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Corporate Responsibility: The American Experience

Authors: Carroll, Archie B.; Lipartito, Kenneth J.; Post, James E.; Werhane, Patricia H.
Product Type: Books / Book Chapters
Source: Cambridge University Press
Publication Year: 2012

[This document has not yet been rated] 725 views

Today, it is expected that a corporation will be transparent in its operations; that it will reflect ethical values that are broadly shared by others in society; and that companies will enable society to achieve environmental sustainability as well as a high standard of living. As we enter the second decade of the twenty-first century, the social, political and economic landscape is once again shifting: the need for an informed public conversation about what is expected of the modern corporation has never been greater.

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Coca-Cola FEMSA's Contribution to Peace

Authors: Gonzalez, Rosa Amelia; Layrisse, Francisco; Lozano, Gerardo
Product Type: Cases
Source: Social Enterprise Knowledge Network
Publication Year: 2012

[This document has not yet been rated] 729 views

In 2003, the FEMSA Corporation – a Mexican company – acquired 100% of the shares of the largest franchise of the Coca-Cola system in Latin America, and placed itself at the lead of the sales of carbonated beverages and other soft drinks in different countries of South America, including Colombia, which had been struggling with armed groups since the 1970s. This case explores how Coca-Cola FEMSA included different initiatives in its sustainability strategy, aimed at supporting the process of peaceful demobilization...

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Cascade Engineering: Building Frontline Employee Programs for Triple Bottom Line Impact

Authors: Hu, Jennifer; Lowenberg, Melanie; Chojnacki, Rohini
Product Type: Cases
Source: The Aspen Institute Business and Society Program
Publication Year: 2012

Faculty Rating: 5 stars5 stars5 stars5 stars5 stars [1 Faculty Rating] 2339 views

Fred Keller stepped down from the podium at a local park in Grand Rapids, Michigan and stared at the Lifetime Achievement Award for Innovation in his hands. Under his watch as Founder and CEO of Cascade Engineering, the manufacturing company had blossomed into a successful and diversified enterprise. Keller considered Cascade’s future strategy: How could his company continue enabling success while maintaining the proper balance across its Triple Bottom Line mission?

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H-E-B: Creating a Movement to Reduce Obesity in Texas

Authors: Alvarez, Jose B.; Riis, Jason; Salmon, Walter J.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2012

[This document has not yet been rated] 789 views

In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. What CEO Craig Boyan had in mind was creating a state-wide healthy-living movement in Texas, where obesity was high relative to other states in the U.S. But how far to go with its employees and customers was a question that President and COO Craig Boyan and his team struggled with.

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The American Way of Eating: Undercover at Walmart, Applebee's, Farm Fields and the Dinner Table

Author: McMillan, Tracie
Product Type: Books / Book Chapters
Source: Scribner
Publication Year: 2012

[This document has not yet been rated] 565 views

What if you can’t afford nine-dollar tomatoes? That was the question award-winning journalist Tracie McMillan couldn’t escape as she watched the debate about America’s meals unfold, one that urges us to pay food’s true cost—which is to say, pay more. So in 2009 McMillan embarked on a groundbreaking undercover journey to see what it takes to eat well in America. For nearly a year, she worked, ate, and lived alongside the working poor to examine how Americans eat when price matters. From the fields of California, a Walmart produce aisle outside of Detroit, and the kitchen of a New York City Applebee’s, McMillan takes us into the heart of America’s meals.

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The Christchurch Earthquake and Crusaders Rugby (A, B)

Author: Bryant, Murray J.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 690 views

On February 2011, a large earthquake hit Christchurch, New Zealand, causing loss of life. The Crusaders, a major sports franchise headquartered in Christchurch, must plan for the season, given that its facility has been extensively damaged and the season has already commenced. The franchisee board, managers, coaches and players have to deal with this catastrophe and build morale in the community by deciding what to do.

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Novo Nordisk: Managing Sustainability at Home and Abroad

Authors: Knudsen, Jette Steen; Brown, Dana
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 982 views

Novo Nordisk is well known for striving to integrate its business activities in a financially, environmentally, and socially responsible way, and many Novo Nordisk employees proudly refer to Novo Nordisk as a “triple bottom line (TBL) company.” Novo Nordisk therefore faces new challenges concerning how best to organize its TBL program in a way that ensures a comprehensive approach throughout the organization, yet allows Novo Nordisk China to adopt initiatives that fit the Chinese business context.

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School House: Teaching Note

Author: Leipziger, Deborah
Product Type: Notes
Source: The Aspen Institute Business and Society Program
Publication Year: 2012

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This Teaching Note is designed to be used with the case School House.

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School House

Author: Leipziger, Deborah
Product Type: Cases
Source: The Aspen Institute Business and Society Program
Publication Year: 2012

[This document has not yet been rated] 1522 views

Rachel Weeks knew that she had what it takes to be an entrepreneur. She had the vision, guts, intelligence, and ability to work hard. Most of all she had a very good idea: to create School House, a clothing company that would pay workers a living wage. After several years of partnership with suppliers in Sri Lanka, School House faced severe challenges. Rachel decided to manufacture all of the School House product line in the United States. Will School House be able to continue its policy of paying a living wage in U.S.-based factories?

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