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Pepsi Canada: The Pepsi Refresh Project

Authors: Thomson, Matthew; Mark, Ken
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 1026 views

Pepsi Canada has developed and launched the Refresh Project, a campaign to fund socially beneficial ideas developed by individuals, businesses and non-profit organizations. While Pepsi Canada management has been very supportive of the initial cycle, an analyst is wondering how this corporate social responsibility initiative will have an effect on the bottom line.

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Barrick Gold Corporation - Tanzania

Authors: Newenham-Kahindi, Aloysius; Beamish, Paul W.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 1477 views

Following recent organized tensions and heightened criticism from local communities, media, international social lobbyists and local not-for-profit organizations, the giant Canadian mining corporation Barrick Gold Corporation has attempted to deal with the local communities in a responsible manner. At issue for senior management was whether there was much more that it could reasonably do to resolve the tensions.

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Times Topics: Occupy Wall Street

Author: The New York Times
Product Type: Magazine / Newspaper Articles; Web Sites
Source: The New York Times
Publication Year: 2011

[This document has not yet been rated] 989 views

A list of resources from around the Web about the Occupy Wall Street social movement as selected by researchers and editors of The New York Times.

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Attune Foods: Challenging the Goliaths with Authenticity

Authors: Carroll, Glenn; Lederer, Xavier
Product Type: Cases
Source: Stanford Graduate School of Business
Publication Year: 2011

[This document has not yet been rated] 501 views

This case allows students to consider innovative ways of competing from the perspective of a small organic foods company in a highly competitive environment dominated by large, well funded companies.

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Yvon Chouinard

Author: From Scratch Radio
Product Type: Interviews; Multimedia
Source: NPR
Publication Year: 2011

[This document has not yet been rated] 781 views

Yvon Chouinard’s company Patagonia has been a model of business and environmental responsibility since its inception in 1973.

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First, Make Money. Also, Do Good.

Author: Lohr, Steve
Product Type: Magazine / Newspaper Articles
Source: The New York Times
Publication Year: 2011

[This document has not yet been rated] 300 views

This article examines the concept of Creating Shared Value and cites examples of corporations that are are pursuing the idea that profit-making should be a priority of their social responsibility programs...

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Renewing GE: The Africa Project (A, B)

Authors: Thomas, David A.; Creary, Stephanie J.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2011

[This document has not yet been rated] 895 views

This case profiles the evolution of General Electric's African American Form (AAF), an employee affinity group, and its efforts to increase the company's involvement in Africa. In 2004, Immelt pledged $20 million to fund "The Africa Project” to improve healthcare outcomes in Africa. In the wake of the economic recession Immelt wondered what would need to be done to make sure that the company’s investment would create value for its customers and shareholders in the years to come...

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Corporate Social Responsibility and Access to Finance

Authors: Cheng, Beiting; Ioannou, Ioannis; Serafeim, George
Product Type: Research Notes / Working Papers
Source: Harvard Business School
Publication Year: 2011

[This document has not yet been rated] 870 views

Corporate social responsibility may benefit society, but does it benefit the corporation? Indeed it does, according to a new study that shows how CSR can make it easier for firms to secure financing for new projects.

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When Engaging with Your Stakeholders Is Worth Its Weight in Gold

Author: Knowledge@Wharton
Product Type: Journal Articles
Source: Knowledge@Wharton
Publication Year: 2011

[This document has not yet been rated] 826 views

Given two gold mines with the same amount of gold in the ground, the same cost of extraction and the same worldwide demand, why is one mine valued 10 times more than the other? Because one has local support and the other doesn’t...

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Engaging Values in International Business Practice

Author: Williams, Sandra L.
Product Type: Journal Articles
Source: Business Horizons
Publication Year: 2011

[This document has not yet been rated] 647 views

The need for ethics and core values in business practice has been heightened by continued business scandals and ethical managerial lapses that have violated public trust. Global businesses can offer practical guidance and set ethical examples for others to follow by establishing corporate values beyond written business codes.

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