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Author: Rangan, V. Kasturi
YOUR SEARCH PRODUCED 25 MATCHES. PAGE 1 of 3 Items 1-10 of 25
Citibank: Launching the Credit Card in Asia Pacific (A)
Author: Rangan, V. Kasturi
Product Type: Cases
Source: Harvard Business School Publishing, Boston
Publication Year: 1997
Consumer Bank pondered the possibilities of launching a credit card in the Asia Pacific region. The bank's New York headquarters, and several of its country managers in the region, were not enthusiastic...
The Aravind Eye Hospital, Maduri, India: In Service for Sight
Author: Rangan, V. Kasturi
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2007
Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population...
Unilever in India
Authors: Rangan, V. Kasturi; Rajan, Rohithari
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2006
With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits...
Microsoft's Unlimited Potential
Authors: Rangan, V. Kasturi; Bell, Marie
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2009
This case provides insight into how a large global corporation can address a base of the pyramid markets in developing countries, through commercial and citizenship activities.
The Aravind Eye Hospital, Madurai, India
Author: Rangan, V. Kasturi
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 1993
Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population. This case teaches students concepts of service management, health care operations, and social marketing in a third world context.
Narayana Hrudayalaya Heart Hospital
Authors: Khanna, Tarun; Rangan, V. Kasturi; Manocaran, Merlina
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2006
Describes the mission, vision, and strategy of a team of entrepreneurs headed by a charismatic heart surgeon who founded a heart hospital in Bangalore, India...
Manila Water Company
Authors: Rangan, V. Kasturi; Wheeler, David; Comeault, Jane
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2007
This case discusses the post-privatization performance of the Manila Water Company in Manila, and the positive effects their emphasis on good corporate governance and sustainable development had on the city's residents, many of whom live in poverty.
Dana-Farber Cancer Institute: Development Strategy
Authors: Rangan, V. Kasturi; Bell, Marie
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2006
Despite revenues in excess of $93 million in 1998, the world-renowned Dana-Farber Cancer Institute constantly faces an operating shortfall.
Population Services International: The Social Marketing Project in Bangladesh
Author: Rangan, V. Kasturi
Product Type: Cases
Source: Harvard Business Publishing
Publication Year: 1985
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions.
Marketing New York City
Authors: Rangan, V. Kasturi; Elberse, Anita; Bell, Marie
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2006
New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical property and media opportunities.
YOUR SEARCH PRODUCED 25 MATCHES. PAGE 1 of 3 Items 1-10 of 25