Expanding the Playing Field: Nike's World Shoe Project (A, B)

Authors: McDonald, Heather; London, Ted; Hart, Stuart L.
Product Type: Cases
Source: William Davidson Institute
Publication Year: 2002

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Tom Hartge's challenge was to “expand the playing field” in emerging markets with a range of affordable, durable, and easy-to-produce sports shoes that could effectively reach the huge untapped segment in “Tier Three” countries...

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Building a Sustainable Venture: The Mountain Institute's Earth Brick Machine

Authors: Buffington, John; London, Ted
Product Type: Cases
Source: Kenan-Flagler Business School, UNC-Chapel Hill
Publication Year: 2005

[This document has not yet been rated] 2320 views

This case exposes a number of unique and complex challenges that will be facing the business and non-profit leaders of tomorrow, particularly with regards to the increasing overlap between the business and non-profit sectors...

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How Corporations and Environmental Groups Cooperate: Assessing Cross-Sector Alliances and Collaborations

Authors: Rondinelli, Dennis A.; London, Ted
Product Type: Books / Book Chapters
Source: Academy of Management Executive. Vol. 17, Issue 1.
Publication Year: 2003

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This article discusses the effective managing of cross-sector collaborations, how they are different from other more traditional strategic alliances, and how their viability can be evaluated.

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Business Strategies for the Base of the Pyramid

Author: London, Ted
Product Type: Syllabi
Source: Ross School of Business, University of Michigan
Publication Year: 2011

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This course prepares students to determine business strategies for the base of the pyramid through an analysis of challenges and opportunities; build a base of the pyramid business model; and make markets work for the poor.

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Partnering for Mutual Success

Authors: Mugica, Yerina; London, Ted
Product Type: Cases
Source: University of North Carolina
Publication Year: 2004

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DaimlerChrysler formed an alliance with the Poverty and Environment in Amazonia Research and Development project (POEMA) to reforest cleared land in Brazil and make sustainable use of the region's existing resources. POEMA identified the use of coconut fibers in automobile headrests as a viable product and developed a low-technology production method for use by local populations.

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Acumen Fund: How to Make the Greatest Impact

Authors: London, Ted; Lee, Moses
Product Type: Cases
Source: The William Davidson Institute
Publication Year: 2007

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Acumen Fund is global philanthropic venture capital fund.

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Scojo Foundation: A Vision for Growth at the Base of the Pyramid

Authors: London, Ted; Christiansen, Molly
Product Type: Cases
Source: University of Michigan
Publication Year: 2007

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Through the third quarter of 2006, Scojo Foundation had trained 371 local entrepreneurs in India who collectively had sold over 29,000 pairs of glasses.

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Distributed Solar Energy in Brazil

Authors: Mugica, Yerina; London, Ted
Product Type: Cases
Source: University of North Carolina
Publication Year: 2004

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Approximately 25 million people in Brazil do not have access to electricity. Fabio Rosa, a local social entrepreneur, is aiming to fill this need through innovative distributed solar energy systems.

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Making Better Investments at the Base of the Pyramid

Author: London, Ted
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2009

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Though they have feel-good stories and data on milestones, most ventures that serve the world's poor don't have a systematic way to gauge how well they're achieving their goals. To address that need, London, the director of the University of Michigan's Base of the Pyramid Initiative, has devised a new tool.

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Connecting the Rural Poor to the World: Grameen’s Village Phone in Bangladesh

Authors: London, Ted; Garg, Amit
Product Type: Cases
Source: The William Davidson Institute
Publication Year: 2007

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Grameen Telecom’s Village Phone is a program that is focused on bringing cellular service to people in rural villages in Bangladesh.

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