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Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer

Authors: Rangan, V. Kasturi; Rajan, Rohithari
Product Type: Cases
Source: Harvard Business School
Publication Year: 2006

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With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits...

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