Mattel: Getting a Toy Recall Right

Author: Quelch, John A.
Product Type: Research Notes / Working Papers
Source: Harvard Working Knowledge
Publication Year: 2007

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Mattel has been criticized heavily for having to recall not once but twice in as many weeks 20 million toys manufactured in China with lead paint and/or loose, potentially dangerous magnets. Clearly Mattel did not have sufficiently tight quality control procedures in its supply chain to compensate for the extra risks of outsourcing to relatively new Chinese subcontractors.

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Project Impact: The Affordable Hearing Aid Project

Authors: Cordes, Erika; Mair, Johanna
Product Type: Cases
Source: IESE Business School
Publication Year: 2005

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This case introduces David Green, a social entrepreneur with the mission of making advanced medical technology affordable and available to those in the third world...

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Muslim Colas

Authors: Faulk, Saskia; Usunier, Jean-Claude
Product Type: Cases
Source: University of Lausanne
Publication Year: 2006

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This case deals with the rise of colas marketed by Muslim-led businesses, in the context of consumer boycotts of American products and brands. The purpose is to emphasise how politics and political events may impact consumer behaviour, competition, and business strategy.

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Aitken Spence Hotel Holdings Plc Of Sri Lanka (A, B)

Authors: Wee, Beng Geok; Buche, Ivy
Product Type: Cases
Source: Asian Business Case Centre
Publication Year: 2008

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In September 2008, Aitken Spence Hotel Holdings PLC (ASHH), a leading Sri Lanka hotel group was well known for the iconic resorts it owned and managed, including Heritance Kandalama, a resort which had won many international awards for its ecological and environmental practices.

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GOME Electrical Appliances Holding Limited

Authors: Yen, Benjamin; Lee, Andrew
Product Type: Cases
Source: Source Asia Case Research Center, University of Hong Kong
Publication Year: 2006

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In 2006, GOME faced the challenge of tuangou, or group purchase. In order to amass bargaining power to demand discounts from retailers, consumers with similar needs in China united through the Internet and showed up en masse at retailers at pre-arranged times and dates.

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Procomp Informatic: Stepping on Ethical Landmines in Asia

Authors: Woo, Claudia H.L.; Lau, Amy
Product Type: Cases
Source:
Publication Year: 2007

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This case is about the collapse of Procomp Informatics Ltd, a major Taiwanese chipmaker, which has been regarded by Taiwan's market watchdogs as similar to the scandal of the US energy giant Enron in 2001.

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Cisco Goes to China: Routing an Emerging Economy

Authors: Jones, Geoffrey G.; Kiron, David
Product Type: Cases
Source:
Publication Year: 2007

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Caspian Oil and the Baku-Ceyhan Pipeline: International Relations Meets International Business

Authors: Horton, Raymond D.; Ruseckas, Laurent
Product Type: Cases
Source: Columbia University
Publication Year: 2000

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The central issue is whether the Azerbaijan International Operating Company (AIOC), an international oil consortium developing oil in the Caspian Sea, should build a pipeline from Baku, Azerbaijan to the Mediterranean port of Ceyhan, Turkey. The case describes the 'power vs profits' framework of the dispute and concludes with an interactive spreadsheet that lets users make their own assumptions about key political and economic variables that will determine AIOC's decision...

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Mearl Oil Company: Environmental Impact Targets (A, B, C)

Authors: Bansal, Pratima; Ewart, Tom
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2009

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Mearl Canada Limited does not want to implement Mearl Oil Company's environmental impact targets because, in Mearl Canada's opinion, the targets create an extra layer of regulation for considerable cost and negligible benefit...

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SK-II China: Managing Public Relations

Author: Roberts, John
Product Type: Cases
Source: Stanford Graduate School of Business
Publication Year: 2007

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This case helps students to appreciate the complexity in resolving PR crisis in international markets. It also helps them to understand the profound impact one PR crisis can have on even the most established brands.

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