Expanding the Playing Field: Nike's World Shoe Project (A, B)

Authors: McDonald, Heather; London, Ted; Hart, Stuart L.
Product Type: Cases
Source: William Davidson Institute
Publication Year: 2002

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Tom Hartge's challenge was to “expand the playing field” in emerging markets with a range of affordable, durable, and easy-to-produce sports shoes that could effectively reach the huge untapped segment in “Tier Three” countries...

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