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Topic: Social Change
YOUR SEARCH PRODUCED 297 MATCHES. PAGE 1 of 30 Items 1-10 of 297
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Access Teaching Module
Authors: Johnson, Jennifer; Scully, Maureen
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2009
Faculty Rating: 
[1 Faculty Rating] 11220 views
Access, to new markets and materials, to new sources of labor and information, to new communities and new ideas, is crucial to business, and can also serve as a way to spread the benefits of economic development to people and their communities. How does access bring value to business and society and can it also be used to reduce the downside of globalization?
Ben & Jerry's Homemade Ice Cream Inc.: Keeping the Mission(s) Alive
Author: Theroux, John
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 1991
Ben & Jerry's is an anti-establishment, values-driven company that has become a successful venture. The dominant founder, Ben Cohen, is not an effective manager, but he brings creative marketing and product skills that have been important to the company's success...
Nike Inc.: Developing an Effective Public Relations Strategy
Authors: Everett, Donna R.; Slaughter, Kathleen E.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2000
It had been almost a decade since the first article surfaced in the media alleging that factories sub-contracted by Nike in China and Indonesia were forcing workers to work long hours for low pay, and for physically and verbally abusive managers. The article was the seed of a media campaign that created a public relations nightmare for the company...
BP and Corporate Greenwash
Author: Sider, Michael
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2009
BP's green re-branding efforts began officially with the unveiling of its new BP Helios mark, named after the Greek sun god. However, environmental groups heaped scorn on BP's green re-branding. Greenpeace gave the company its Greenhouse Greenwash Award, given to the largest "corporate climate culprit" on earth.
Framing Social Issues for Business
Authors: Scully, Maureen; CasePlace.org
Product Type: Reading Collections
Source: The Aspen Institute Center for Business Education
Publication Year: 2004
As policy and business issues continue to intersect, it has become increasingly important for various stakeholders to frame issues in business terms, in order to "sell" them to businesses and generate greater attention.
Wal-Mart: 21st Century Leadership
Author: Scott, Lee
Product Type: Speeches
Source: www.WalMart.com
Publication Year: 2005
On October 24, 2005, Lee Scott, CEO of Wal-Mart, delivered a groundbreaking and, some would argue, long overdue speech commiting the world's largest corporation to become a significant positive force for social and environmental stewardship.
Starbucks C.A.F.E Practices Program: Ensuring a Socially Responsible Supply Chain
Author: Weatherhead School of Management
Product Type: Mini-Cases
Source: Case Western Reserve University
Publication Year: 2008
Starbucks Coffee Company’s C.A.F.E (Coffee and Farmer Equity) Practices program ensures that Starbucks sources sustainably grown and processed coffee by evaluating the economic, social and environmental aspects of coffee growing along the supply chain.
Access: Business and Society
Authors: Johnson, Jennifer; Scully, Maureen
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2009
How does access make a difference when it comes to corporate social responsibility or to the social and environmental costs of globalization, and how are businesses affected by increased connectivity to communities, to nonprofits, or to stakeholders?
Anatomy of a Corporate Campaign: Rainforest Action Network and Citigroup
Authors: Yurday, Erin; Baron, David P.
Product Type: Cases
Source: Stanford Graduate School of Business
Publication Year: 2004
Citigroup, the world's largest project finance bank, provided financing for extractive projects such as mining, logging, and oil exploration. Some of these projects took place in developing countries and in rainforests and other endangered ecosystems. In 2000, the Rainforest Action Network (RAN) launched its Global Finance Campaign with Citigroup as the target. The goal was to convince Citigroup, and eventually all lenders, to stop financing destructive activities in endangered ecosystems...
Monsanto Europe (A, B)
Authors: Wesley, David T.A.; Lane, Henry W.; Spital, Francis
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2009
Monsanto, one of the world's largest producers of commodity chemicals, had decided to focus its operations on the biotechnology and pharmaceutical industries. The first shipment of genetically modified soybeans arrived in Europe in November of 1996...
YOUR SEARCH PRODUCED 297 MATCHES. PAGE 1 of 30 Items 1-10 of 297