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GlaxoSmithKline and Developing Country Access to Essential Medicines (A)

Authors: Duncan, Ann; Smith, N. Craig
Product Type: Cases
Source: London Business School
Publication Year: 2005

[This document has not yet been rated] 2401 views

The merger of Glaxo Wellcome and SmithKline Beecham, under the new leadership of CEO Jean-Pierre Garnier leads to the prioritization of corporate social responsibility and consideration of the following issues: whether to donate or radically reduce HIV/AIDS drug prices to South Africa and other poor countries who do not have adequate infrastructure; and how to finance new drug innovation if the existing patent regime could be selectively ignored.

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As if the Future Mattered: Translating Social and Economic Theory into Human Behavior

(Problems of Information Example 2: Corporate Reporting)

Author: Goodwin, Neva
Product Type: Books / Book Chapters
Source: Global Development and Environment Institute, Tufts University.

Published by University of Michigan Press
Publication Year: 1996

[This document has not yet been rated] 2399 views

There has never been a better time to explore the ways in which values relating to the future can be preserved and nurtured despite contemporary capitalism's tendency toward shortsighted selfishness...

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Akamai Technologies

(Transaction Costs Example 2: Public Research and the Internet)

Author: Eisenmann, Thomas R.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2004

[This document has not yet been rated] 2304 views

As the leading content delivery network, Akamai helps Internet companies deliver Web site content to end users with fewer delays and lower costs. Describes the strategic management challenges facing Akamai in early 2004...

 

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Blizzard v. bnetd.org (A, B)

Managing Intellectual Property

Authors: Viard, V. Brian; Yatsko, Pamela
Product Type: Cases
Source: Stanford University
Publication Year: 2006

[This document has not yet been rated] 2304 views

Personal computer game maker Blizzard filed a lawsuit in 2002 against the developers of the bnetd project. Via reverse engineering of Blizzard's software, the bnetd developers created and disseminated a free open source software program that mimicked the Battle.net playing experience. Blizzard charged the bnetd developers with breach of contract and various counts of intellectual property infringement.

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Warner Bros. Embraces BitTorrent

Authors: Bagley, Constance E.; Martin, Reed
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2006

[This document has not yet been rated] 2280 views

After a history of conflict with online peer-to-peer networks, Warner Bros.' finally agreed to make BitTorrent its first authorized peer-to-peer film distributor. Discusses different business models for transferring content over the Web and to the cases in which courts have wrestled with applying copyright law to cyberspace.

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Platform-Mediated Networks

Definitions and Core Concepts

Author: Eisenmann, Thomas R.
Product Type: Notes
Source: Harvard Business School
Publication Year: 2007

[This document has not yet been rated] 2264 views

Defines platform-mediated networks and introduces concepts central to their study.

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Sony, Waste Management Launch E-waste Recycling Program

Author:
Product Type: Magazine / Newspaper Articles
Source: Greener Computing
Publication Year: 2007

[This document has not yet been rated] 2262 views

Sony and Waste Management partnered last week to launch a nationwide E-waste recycling program that could eventually lead to drop-off sites being located within 20 miles of the majority of the U.S. population...

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ITC's E-Choupal and Profitable Rural Transformation

Web-based Information and Procurement Tools for Indian Farmers

Authors: Annamalai, Kuttayan; Rao, Sachin
Product Type: Cases
Source: World Resources Institute
Publication Year: 2003

[This document has not yet been rated] 2245 views

ITC is setting up of a network of Internet-connected kiosks, known as e-Choupals, through which farmers can receive all the information, products and services they need to enhance their farming productivity and receive a fair price for their harvest.

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The Future of Fashion

A Future of Ethical Consumption

Authors: Johnson, Jennifer; Wu, Gina
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2010

[This document has not yet been rated] 2205 views

Learning Objective: To understand the role of ethics and sustainability in the business-consumer relationship. The importance of ethical and sustainable production to consumers has undoubtedly grown in recent years, but how much do these concerns influence actual economic behavior? Is it enough for companies to appear to be acting ethically, or do consumers insist that firms walk the walk as well as talk the talk? Encourages debate over the relationship between corporate social responsibility and competitive advantage, the depth of consumer commitment to ethical production, and the role of reputation and public opinion.

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Motorola (A, B)

Authors: Weiss, Stephanie; Kelemen, Matt; Meyer, Kathleen A.
Product Type: Cases
Source: The Business Enterprise Trust
Publication Year: 1996

[This document has not yet been rated] 2197 views

In the late 1970s, Motorola CEO Bob Galvin knew that the electronics industry was growing increasingly competitive. Though Motorola was faring well in the battle, technology was sprinting ahead...

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