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Seventh Generation: Balancing Customer Expectations with Supply Chain Realities

Authors: Russo, Michael V.; Goldstein, Dan
Product Type: Cases
Source: Lundquist College of Business
Publication Year: 2007

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Faced with the prospect of being without a product when a contract manufacturer could no longer make its natural baby wipes, Seventh Generation substituted conventional wipes. But some of the ingredients in these conventional baby wipes proved unacceptable to its customers.

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