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On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe

Authors: Laidler-Kylander, Nathalie; Strauss, Steven; Winig, Laura
Product Type: Cases
Source: Harvard Kennedy School
Publication Year: 2015

[This document has not yet been rated] 504 views

This case focuses on the bicycle sharing systems in three mid-sized European cities: Mainz, Germany, Lille, France and Antwerp, Belgium. The case describes the market segments within each city and lays out the marketing mix variables-the 4Ps (product, price, place and promotion)-to allow students to compare and contrast the cities' opportunities and challenges. The protagonist in each city is charged with using the marketing mix to help his or her city reach its goals…

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Bold: How to Go Big, Create Wealth and Impact the World

Authors: Diamandis, Peter H.; Kotler, Steven
Product Type: Books / Book Chapters
Source: Simon & Schuster
Publication Year: 2015

[This document has not yet been rated] 573 views

From the coauthors of the New York Times bestseller Abundance comes their much anticipated follow-up: Bold—a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions…

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Mgmt 80: Global and Cultural Environment of Business

Author: Eberhart, Robert
Product Type: Syllabi
Source: Santa Clara University
Publication Year: 2015

[This document has not yet been rated] 462 views

International business is standard operating procedure for most large companies and many small firms today. A majority of the products in our lives have at least one component from another country. Everyone is influenced by international business. As such, this course is the foundation for further business studies and employment.

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Resources, Food and the Environment

ECON 101/MGMT 173

Author: Baker, Gregory A.
Product Type: Syllabi
Source: Santa Clara University
Publication Year: 2015

[This document has not yet been rated] 650 views

In this course you will study agricultural and food systems as well as the relationship among food production, resource use and the environment…

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Joining Forces: Collaboration and Leadership for Sustainability

Authors: Kiron, David; Kruschwitz, Nina; Haanaes, Knut; Reeves, Martin; Fuisz-Kehrbach, Sonja-Katrin; Kell, Georg
Product Type: Policy and Issue Reports
Source: Boston Consulting Group; MIT Sloan Management Review; United Nations Global Compact
Publication Year: 2015

[This document has not yet been rated] 98 views

As a part of the annual study by MIT Sloan Management Review's Sustainability & Innovation project, the 2014 research focused on the critical role of sustainability collaborations that address systemic issues, and on the role of the board of directors in guiding their companies’ sustainability efforts…

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Note on Economic Inequality (2015)

Authors: Rose, Clayton; Sesia, Aldo
Product Type: Notes
Source: Harvard Business School
Publication Year: 2015

[This document has not yet been rated] 542 views

For over half a century, most of the world's economies have enjoyed steady growth and prosperity. However, beginning in the 1980s, and continuing essentially unabated to the present, the gap between the "haves" and the "have-nots" in developed countries has widened, with a small proportion of the population reaping an increasingly larger share of a country's economic rewards. This note provides background on aspects of economic inequality…

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Syngenta: Committing to Africa

Authors: Reinhardt, Forest L.; Shelman, Mary
Product Type: Cases
Source: Harvard Business School
Publication Year: 2015

[This document has not yet been rated] 422 views

In 2012, Syngenta, one of the world's largest agricultural input company, committed to build a $1 billion business in Africa over the next 10 years. In mid-2014, CEO Michael Mack and Africa Venture Team head Dimitri Pauwels are reviewing progress. Was the company's commitment to Africa still relevant and achievable?

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Business at the Base of the Pyramid: Financial Services For the Poor Module

Author: Cole, Shawn
Product Type: Notes
Source: Harvard Business School
Publication Year: 2015

[This document has not yet been rated] 380 views

The organizing idea of the module is that firms can profitably offer welfare enhancing financial services to the poor.

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Corporate Social Responsibility (CSR) & Social Entrepreneurship (SE)

MNGT 350J

Author: Jamali, Dima
Product Type: Syllabi
Source: American University of Beirut
Publication Year: 2015

[This document has not yet been rated] 407 views

Through the lens of Sustainability, the course highlights alternative business models and trends for forging more inclusive patterns of sustainable development that reconcile and balance economic and social interests...

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International Law and Business (BLAW 4760)

Author: Lasprogata, Geneva A.
Product Type: Syllabi
Source: Seattle University
Publication Year: 2015

[This document has not yet been rated] 332 views

This course is about international law and global corporate citizenship. We will use a variety of learning tools in our study, including case studies, legal cases, articles, music, documentary film and class team work. Students will develop a solid understanding of the relationship between law, international business and responsible leadership. They will also learn strategic business tools while developing self-awareness and building personal skills to help them become leaders for a just and humane world.

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