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YOUR SEARCH PRODUCED 456 MATCHES.      PAGE 6 of 46    Items 51-60 of 456    2 3 4 5 6 7 8 9 10 NEXT »
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Netflix: The Public Relations Box Office Flop

Authors: Seijts, Jana; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 921 views

On the morning of September 19, 2011, the chief executive officer (CEO) of the online movie provider Netflix, became witness to growing public discontent and media criticism...

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Research in Motion: Blackberry Blackout (A, B)

Authors: Seijts, Jana; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 984 views

Mike Lazaridis, co-CEO of Research in Motion (RIM), faced a situation of truly disastrous proportion. Earlier that week, service outages started occurring on RIM’s popular BlackBerry smartphone devices, affecting over 30 million BlackBerry users globally. This case was written to place students directly into the role of an organization facing a crisis situation, to which mounting external pressure and public speculation requires the organization to officially respond.

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Introducing iSnack 2.0: The New Vegemite

Authors: Keinan, Anat; Farrelly, Francis; Beverland, Michael
Product Type: Cases
Source: Harvard Business School
Publication Year: 2012

[This document has not yet been rated] 773 views

Vegemite is an iconic Australian breakfast spread, and this case focuses on Kraft's decision to revitalize the brand's performance. Following a high profile campaign, Kraft chose the name iSnack 2.0 for a new Vegemite brand extension. The case starts two days after the public unveiling of this name and the subsequent nationwide backlash against it.

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Against the Grain: Jim Teague in Tanzania

Author: Ramanna, Karthik
Product Type: Cases
Source: Harvard Business School
Publication Year: 2012

[This document has not yet been rated] 947 views

Loan officer Jim Teague discovers his agro-processor client has a serious health-code violation just days before a disbursement is due. Proceeding with the loan could jeopardize the health of thousands of customers and put his employer at serious risk. But withholding the loan will likely deprive hundreds of farmers affiliated with the agro-processor their livelihoods in this poor rural corner of Tanzania…

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The Crisis That Keeps Going…and Going…and Going

Author: Kesner, Idalene F.
Product Type: Journal Articles
Source: Business Horizons
Publication Year: 2012

[This document has not yet been rated] 1128 views

A media relations nightmare has occurred and the top management team is faced with a dilemma: what to do to manage the crisis that keeps on going…and going…and going...

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Gregory Shine Daycare

Authors: Thomson, Matthew; Rowe, Anthea
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 742 views

The executive director of a daycare is trying to figure out how to address legal, financial and safety issues stemming from an incident - two months ago, a two-year old boy broke his leg on the playground...

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Olympus and the Whistleblower President

Authors: Williams, Christopher; Takeshita, Seijiro
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 1172 views

The newly-appointed president and chief operating officer of Olympus Corporation of Japan was about to attend an emergency board meeting and needed to decide on a course of action. Since assuming the job in April 2011, the president had discovered evidence of corporate fraud on a large scale...

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Banco Ciudad (A, B)

Authors: Musacchio, Aldo; Herrero, Gustavo A.; Scott, Cintra
Product Type: Cases
Source: Harvard Business School
Publication Year: 2012

[This document has not yet been rated] 520 views

Early in 2008, Federico Sturzenegger, a renowned academic in Argentina, was appointed executive chairman by the city government and charged with turning the state-run Banco de la Ciudad de Buenos Aires around. But just four months later, Sturzenegger was already facing the 45th day of a labor conflict sparked by union representatives...

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Greenpeace's Unfriend Coal Campaign and Facebook

Authors: Sider, Michael; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 1244 views

Facebook’s director of policy communications was faced with a situation caused by a YouTube video posted by Greenpeace. This video publicly critiqued the environmental sustainability of Facebook’s decision to build a new data center, its main objection being the fact that the new facility would be connected to a local utility provider that supplied electricity mainly from the burning of coal, one of the largest sources of global warming...

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Telescope: Squaring Purpose with Reality

Authors: Wicks, Andrew C.; Mead, Jenny; Stewart, Nicholas
Product Type: Cases
Source: Darden School of Business
Publication Year: 2012

[This document has not yet been rated] 430 views

The management of Telescope, a wildly popular online search engine, must deal with an impending crisis: a security breach in which private information from thousands of users has been compromised...

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