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YOUR SEARCH PRODUCED 478 MATCHES.      PAGE 6 of 48    Items 51-60 of 478    2 3 4 5 6 7 8 9 10 NEXT »
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Food for Thought: The 2008 China Milk Scandal

Authors: Lim, Vivien K.G.; Rajah, Rashimah; Prasad, Smrithi
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2013

[This document has not yet been rated] 846 views

In 2008, a scandal in China involving milk products tainted with melamine (a chemical used in plastic production) brought regional and global attention to the country. The case illustrates how the pressure of rapid economic development resulted in measures to cut costs at the expense of consumer safety and health, bringing into question the ethics underlying business practices in the country.

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Maruti Suzuki India Limited: Marketing

Authors: Prashar, Sanjeev; Singh, Harvinder; Katiyar, Anshu
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2013

Faculty Rating: 4 stars4 stars4 stars4 stars4 stars [1 Faculty Rating] 848 views

Maruti Suzuki India Limited, India’s largest car manufacturer and the only company in that country to have crossed the 10 million sales mark, was struggling with labour problems in one of its manufacturing units...

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Supply Chain Lessons from the Catastrophic Natural Disaster in Japan

Authors: Park, YoungWon; Hong, Paul; Roh, James Jungbae
Product Type: Journal Articles
Source: Business Horizons
Publication Year: 2013

[This document has not yet been rated] 861 views

Based on case studies of Japanese manufacturing firms, this article presents a discussion of the supply chain restoration process after severe natural disasters and humanitarian disruptions and reflects on supply chain lessons in terms of disaster planning and recovery responses.

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Commonwealth Edison: The Use of Social Media in Disaster Response

Authors: Diermeier, Daniel; Petrella, Daniel
Product Type: Cases
Source: Kellogg School of Management
Publication Year: 2013

[This document has not yet been rated] 1156 views

After a massive storm hit the northern Illinois service area of electric utility Commonwealth Edison on July 11, 2011, more than 900,000 customers were left without power during a hot, humid summer. At a time when the company faced public debate and criticism over its plan to raise electricity rates, in part to invest in smart-grid upgrades, engaging directly through social media was a way to strengthen relationships with customers and the general public, consistent with an important corporate goal: "Keep the lights on and information flowing."

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Tianlong Company and the Toxic Capsule Scandal

Authors: Dong, Lili; Beamish, Paul W.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 702 views

On April 15, 2012, China Central Television disclosed that several capsule producers in Ru’ao had illegally used industrial-grade gelatin to produce medical capsules. The capsules were found to contain excessive chromium, a heavy metal harmful to human health. The director of Tianlong must decide how to address customers’ concerns and keep Tianlong’s good reputation from being damaged as a result of the current scandal.

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Sony PlayStation: Security Breach

Authors: Seijts, Jana; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 925 views

In April 2011, Sony’s PlayStation and Qriocity services were attacked by an illegal and unauthorized intrusion into the company network, compromising user account information. Although brief statements about the issue were posted on the PlayStation blog site, Sony did not publicly disclose the full extent of the security breach or the expected date when network services might return to normal, leaving many people speculating if personal or financial information had been illegally obtained...

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o.b.: The Case of the Missing Tampons

Authors: Weil, Mary; Seijts, Jana; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 803 views

The chief executive officer of a large consumer health conglomerate faces a controversial situation. Loyal consumers of a feminine hygiene product are outraged when they learn that a highly coveted product has been permanently discontinued...

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Enbridge Michigan Oil Spill: Patrick Daniel's Challenge (A, B)

Authors: Seijts, Gerard; Watson, Thomas
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 714 views

In 2010, approximately 20,000 barrels of oil being shipped south by Enbridge spilled into Michigan’s Talmadge Creek, contaminating wetlands around Battle Creek and the nearby county seat of Marshall, including a stretch of the Kalamazoo River. The CEO of Enbridge faced an almost impossible challenge. He needed to prove to American citizens — and to industry regulators, market watchers, company shareholders and Enbridge employees — that his company deserved to be judged on its own merits, not as a Canadian version of BP.

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The Christchurch Earthquake and Crusaders Rugby (A, B)

Author: Bryant, Murray J.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 780 views

On February 2011, a large earthquake hit Christchurch, New Zealand, causing loss of life. The Crusaders, a major sports franchise headquartered in Christchurch, must plan for the season, given that its facility has been extensively damaged and the season has already commenced. The franchisee board, managers, coaches and players have to deal with this catastrophe and build morale in the community by deciding what to do.

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Disney Crisis Exercise

Author: Feddersen, Timothy
Product Type: Exercises
Source: Kellogg School of Management
Publication Year: 2012

[This document has not yet been rated] 923 views

In this real-time exercise, student teams will advise Disney how to respond to a crisis precipitated by vocal and well-organized influence groups that threaten its brand as part of their advocacy on behalf of social causes...

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