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YOUR SEARCH PRODUCED 454 MATCHES.      PAGE 6 of 46    Items 51-60 of 454    2 3 4 5 6 7 8 9 10 NEXT »
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Introducing iSnack 2.0: The New Vegemite

Authors: Keinan, Anat; Farrelly, Francis; Beverland, Michael
Product Type: Cases
Source: Harvard Business School
Publication Year: 2012

[This document has not yet been rated] 747 views

Vegemite is an iconic Australian breakfast spread, and this case focuses on Kraft's decision to revitalize the brand's performance. Following a high profile campaign, Kraft chose the name iSnack 2.0 for a new Vegemite brand extension. The case starts two days after the public unveiling of this name and the subsequent nationwide backlash against it.

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Against the Grain: Jim Teague in Tanzania

Author: Ramanna, Karthik
Product Type: Cases
Source: Harvard Business School
Publication Year: 2012

[This document has not yet been rated] 894 views

Loan officer Jim Teague discovers his agro-processor client has a serious health-code violation just days before a disbursement is due. Proceeding with the loan could jeopardize the health of thousands of customers and put his employer at serious risk. But withholding the loan will likely deprive hundreds of farmers affiliated with the agro-processor their livelihoods in this poor rural corner of Tanzania…

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The Crisis That Keeps Going…and Going…and Going

Author: Kesner, Idalene F.
Product Type: Journal Articles
Source: Business Horizons
Publication Year: 2012

[This document has not yet been rated] 1108 views

A media relations nightmare has occurred and the top management team is faced with a dilemma: what to do to manage the crisis that keeps on going…and going…and going...

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Gregory Shine Daycare

Authors: Thomson, Matthew; Rowe, Anthea
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 712 views

The executive director of a daycare is trying to figure out how to address legal, financial and safety issues stemming from an incident - two months ago, a two-year old boy broke his leg on the playground...

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Olympus and the Whistleblower President

Authors: Williams, Christopher; Takeshita, Seijiro
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 1116 views

The newly-appointed president and chief operating officer of Olympus Corporation of Japan was about to attend an emergency board meeting and needed to decide on a course of action. Since assuming the job in April 2011, the president had discovered evidence of corporate fraud on a large scale...

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Banco Ciudad (A, B)

Authors: Musacchio, Aldo; Herrero, Gustavo A.; Scott, Cintra
Product Type: Cases
Source: Harvard Business School
Publication Year: 2012

[This document has not yet been rated] 497 views

Early in 2008, Federico Sturzenegger, a renowned academic in Argentina, was appointed executive chairman by the city government and charged with turning the state-run Banco de la Ciudad de Buenos Aires around. But just four months later, Sturzenegger was already facing the 45th day of a labor conflict sparked by union representatives...

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Greenpeace's Unfriend Coal Campaign and Facebook

Authors: Sider, Michael; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 1200 views

Facebook’s director of policy communications was faced with a situation caused by a YouTube video posted by Greenpeace. This video publicly critiqued the environmental sustainability of Facebook’s decision to build a new data center, its main objection being the fact that the new facility would be connected to a local utility provider that supplied electricity mainly from the burning of coal, one of the largest sources of global warming...

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Telescope: Squaring Purpose with Reality

Authors: Wicks, Andrew C.; Mead, Jenny; Stewart, Nicholas
Product Type: Cases
Source: Darden School of Business
Publication Year: 2012

[This document has not yet been rated] 411 views

The management of Telescope, a wildly popular online search engine, must deal with an impending crisis: a security breach in which private information from thousands of users has been compromised...

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Unintended Acceleration: Toyota's Recall Crisis

Authors: Austen-Smith, David; Diermeier, Daniel; Zemel, Eitan
Product Type: Cases
Source: Kellogg School of Management
Publication Year: 2012

[This document has not yet been rated] 786 views

Despite Toyota's voluntary recall of 4.2 million vehicles for floor mats that could jam the accelerator pedal and a later recall to increase the space between the gas pedal and the floor, the company insisted there was no underlying defect and defended itself against media reports and regulatory statements that said otherwise...

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Ransom on the High Seas: The Case of Piracy in Somalia

Authors: Cuervo-Cazurra, Alvaro; Train, Michael; McNett, Jeanne
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 739 views

In this case a group of 14 pirates have hijacked a cargo ship. They hold the multinational crew of 20, the ship, and the cargo hostage. The Chief Operating Officer of an international shipping company must choose among alternative strategies to get the crew, cargo and ship, back safely with as little cost as possible.

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