YOUR SEARCH :
     Country: Israel (remove)

YOUR SEARCH PRODUCED 4 MATCHES.     

sort results by:   Best Match   Most Downloaded   Highest Rated   Publication Date

Negotiating the Path of Abraham

Author: Sebenius, James K.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2011

[This document has not yet been rated] 661 views

The Abraham Path Initiative board faces strategic and negotiating challenges in revitalizing a route of Middle East cultural tourism following Abraham's path 4000 years ago. From a notion crystallized at Harvard in 2004, this idea has been carefully negotiated into a concrete reality with supporting country organizations in Syria, Turkey, Jordan, Palestine, and Israel. Yet, momentum has stalled in key areas, strategic and operational issues remain unresolved, and the financial future of the initiative is clouded.

Click here for more

Speeding Ahead to a Better Place

Authors: Ofek, Elie; Wagonfeld, Alison Berkley
Product Type: Cases
Source: Harvard Business School
Publication Year: 2012

[This document has not yet been rated] 833 views

Shai Agassi, CEO of Better Place, is in the midst of planning a paradigm shift in clean transportation. In an attempt to wean the world from using gasoline-powered vehicles, his company is playing the role of innovator and integrator for new vehicles, charging spots, and battery switch stations.

Click here for more

Israel's Marketing Challenge

Author: Knowledge@Wharton
Product Type: Policy and Issue Reports
Source: Knowledge@Wharton
Publication Year: 2009

[This document has not yet been rated] 945 views

Israel faces a dual marketing challenge. First, similar to countries like Afghanistan and Iraq whose wars dominate the news, Israel's public perception is marked by images of violence and conflict rather than ones suggesting stability and a hospitable business environment. This leads to the second marketing challenge, that of Israeli companies striving to attract investors and customers even as they contend with a tide of negative world opinion.

Click here for more

Corporate Social Responsibility: A Complementary Perspective of Community and Corporate Leaders

Author: Boehm, Amnon
Product Type: Journal Articles
Source: Business and Society Review. Vol. 107, Issue 2.
Publication Year: 2002

[This document has not yet been rated] 1263 views

This article argues that to understand CSR is necessary to study the attitudes of community leaders besides those of corporate leaders.

Click here for more

YOUR SEARCH PRODUCED 4 MATCHES.     

Search for
Teaching Materials