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Nestle: A Social Media Nightmare (A, B)

Authors: Seijts, Jana; Bigio, Benjamin
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

Faculty Rating: 3 stars3 stars3 stars3 stars3 stars [1 Faculty Rating] 3242 views

On March 17, 2010, the chairman of the board of directors was caught off guard because of a YouTube video created by the environmental activist group Greenpeace. Within 24 hours, the video had more than 100,000 views and anti-Nestlé campaigns quickly emerged on Facebook, Twitter and other social media networks around the world...

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Privatization of the Tiger Leaping House in Nanjing, PRC

Author: Grainger, Stephen
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 1004 views

The Liang family left China’s mainland under pressure in 1949; they resettled in Taiwan, resumed their hospitality business and now, two generations later, return to find their family's old guest house is a run-down state-owned enterprise. How will they deal with this privatization and the inevitable bureaucracy of purchasing, demolition and rebuilding the old guest house? How will they convert human resources trained under planned economy conditions into dynamic employees operating in the market economy while being culturally sensitive?

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Just Us! Community-based Tourism

Authors: McKillop, Ian; Sagebien, Julia; Brugueras, Alba
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 1174 views

Just Us!, a Nova Scotia, Canada-based cooperative that offered fair trade products, had a very loyal regional following, and the coordinator wanted to communicate how the premium paid for fair trade products actually helped producer communities.

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ActionAid International: Globalizing Governance, Localizing Accountability

Authors: Ebrahim, Alnoor; Gordon, Rachel
Product Type: Cases
Source: Harvard Business School
Publication Year: 2011

[This document has not yet been rated] 968 views

As a global NGO working in 45 countries, ActionAid International aims to eradicate poverty by addressing its underlying causes such as injustice and inequality. This case follows a series of radical transformations implemented by the organization's CEO, Ramesh Singh. How will the divisions between the Northern and Southern units play out? Will they tear the organization apart, just when it is becoming a global player?

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Ethnic Consumers Consulting

Authors: Kumar, S. Ramesh; Guruvayurappan, Nitya; Banerjee, Madhurjya
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 1186 views

How can cultural values provide the differentiation platform for brands in emerging economies? This case uses the categories of hair oil and fairness creams to examine this issue in the Indian context, which offers unique marketing challenges to multinational companies.

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The Multinational Firm and Geostrategy

Author: Jones, Milo
Product Type: Syllabi
Source: IE Business School
Publication Year: 2011

[This document has not yet been rated] 1099 views

This course explores how geopolitical factors affect multinational firms, and how business strategy intersects with geopolitical events. We will consider geopolitics in the broadest sense, looking at how geography, climate, culture, demography, politics, economics and technology interact with business strategy.

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The Tzu Chi Foundation's China Relief Mission

Authors: Leonard, Herman B.; Chu, Yi Kwan
Product Type: Cases
Source: Harvard Business School
Publication Year: 2011

[This document has not yet been rated] 1819 views

Rooted in the value of compassion, the organization has many unusual operating features -- including having no long term plan. This case explores the basic operating approach of the organization and invites students to explain the overall effectiveness and success of the organization and its surprising success in securing an operating license in China.

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An English Teacher in South Korea

Authors: Fitzsimmons, Stacey R.; Shantz, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 1494 views

Bert took a position to teach English in South Korea after graduating with his business degree from a Canadian University. Soon, however, he realized that a city tax was being deducted from his pay, and he had suspicions that his boss was making up the city tax. Since Bert's visa to stay in the country was tied to his employer, he could not look for a new employer, nor could he effectively find legal recourse against his employer, because foreign teachers had few rights in South Korea.

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The Whistleblower: Sex Trafficking, Military Contractors, and One Woman's Fight for Justice

Authors: Bolkovac, Kathryn; Lynn, Cari
Product Type: Books / Book Chapters
Source: Palgrave Macmillan
Publication Year: 2011

[This document has not yet been rated] 1022 views

When Nebraska police officer and divorced mother of three Kathryn Bolkovac saw a recruiting announcement for private military contractor DynCorp International, she applied and was hired. The lack of proper training provided sounded the first alarm bell, but once she arrived in Sarajevo, she found out that things were a lot worse.

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United States Peace Index

Author: The Institute for Economics and Peace
Product Type: Policy and Issue Reports
Source: The Institute for Economics and Peace
Publication Year: 2011

[This document has not yet been rated] 522 views

The United States Peace Index (USPI) is the first in a series of national peace indices that builds on the work of measuring and understanding the fabric of peace, initiated with the Global Peace Index. The USPI ranks the 50 states by their levels of peacefulness, utilizing a methodology based on indicators measuring the absence or presence of violence in society, with data obtained from U.S. Government sources.

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