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Author: Ziskind, Julie
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Primark: £10? Ooh that's Expensive!
Authors: Villanueva, Julián; Nueno, José Luis; Ziskind, Julie
Product Type: Cases
Source: IESE Business School
Publication Year: 2011
Could Mr. Marchant continue to make Primark a UK success while at the same time adapting its unique business model to suit new geographies? Could he once and for all dispel the perennial controversy regarding Primark's one weak link: suppliers' use of cheap factory labor?
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