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Ben & Jerry's Homemade Ice Cream Inc.: Keeping the Mission(s) Alive

Author: Theroux, John
Product Type: Cases
Source: Harvard Business School
Publication Year: 1991

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Ben & Jerry's is an anti-establishment, values-driven company that has become a successful venture. The dominant founder, Ben Cohen, is not an effective manager, but he brings creative marketing and product skills that have been important to the company's success...

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