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The Emerging Era of Customer Advocacy

Author: Urban, Glen L.
Product Type: Journal Articles
Source: MIT Sloan Management Review, Winter, 2004
Publication Year: 2004

[This document has not yet been rated] 2090 views

For decades, companies relied on push marketing to sell their products and services. Then, in the 1990s, the emphasis shifted to relationship marketing, as slogans such as "delight your customers" became the mantra of many marketers. But those tactics have been losing their effectiveness, particularly as the power of customers continues to grow...

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Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success

Authors: Hewlett, Sylvia A.; Buck Luce, Carolyn
Product Type: Journal Articles
Source: Harvard Business Review
Publication Year: 2005

[This document has not yet been rated] 2070 views

Most professional women step off the career fast track at some point. With children to raise, elderly parents to care for, and other pulls on their time, these women are confronted with one off-ramp after another...

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Managing Responsibility: What Can be Learned from the Quality Movement?

Authors: Waddock, Sandra; Bodwell, Charles
Product Type: Journal Articles
Source: California Management Review
Publication Year: 2004

[This document has not yet been rated] 1991 views

For global companies that implement their codes of conduct within long supply chains, managing responsibility is increasingly starting to resemble managing quality...

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Management: Inventing and Delivering its Future

Beyond McGregor's Theory Y: Human Capital and Knowledge Based Work in the Twenty-First Century Organization

Authors: Cutcher-Gershenfeld, Joel; Kochan, Thomas A.; Orlikowski, Wanda
Product Type: Books / Book Chapters
Source: Management: Inventing and Delivering Its Future, editors Thomas A. Kochan and Richard L. Schmalensee, Cambridge: Massachusetts Institute of Technology Press, 2003
Publication Year: 2003

[This document has not yet been rated] 1963 views

The authors begin from the premise that human capital and knowledge are the most important sources of value for the 21st century organization, and examine several core differences between the assumptions which underlie the 20th and 21st century work organization...

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Global Companies, Global Society: There is a Better Way

Author: Adler, Nancy
Product Type: Journal Articles
Source: Journal of Management Inquiry, Vol. 11 (No. 3), pp. 255-260
Publication Year: 2002

[This document has not yet been rated] 1958 views

One of the clearest challenges of the 21st century is to create multinational organizations that support an economically vibrant and culturally diverse global society.

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Orangia Highways (A, B)

Authors: Eso, Peter; Klibanoff, Peter; Schmedders, Karl; Hunter, Graeme
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2006

[This document has not yet been rated] 1908 views

The decision maker is in charge of procurement auctions at the department of transportation of Orangia (a fictitious U.S. state).

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Capitalism at the Crossroads

The Unlimited Business Opportunities in Solving the World's Most Difficult Problems

Author: Hart, Stuart L.
Product Type: Books / Book Chapters
Source: Wharton School Publishing
Publication Year: 2005

[This document has not yet been rated] 1892 views

Global capitalism stands at a crossroads—facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Today's global companies are at a crossroads, too: finding new strategies for profitable growth has never been more challenging...

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The New York Times DealBook Blog

Author: Sorkin, Andrew Ross
Product Type: Web Sites
Source: The New York Times
Publication Year: 2006

[This document has not yet been rated] 1886 views

Daily news on mergers & acquisitions, I.P.O.'s, venture capital and more.

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What Matters Most: Corporate Values and Social Responsibility

Author: Hollender, Jeffrey
Product Type: Journal Articles
Source: California Management Review, Volume 46, No. 4, Summer, 2004
Publication Year: 2004

[This document has not yet been rated] 1877 views

There are still some who consider the phrase "socially responsible business" a contradiction in terms and who feel that the notion of corporate social responsibility is merely a trend and intrinsically suspect. Other believe...

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Global Warming: A Drag on Businesses

Author: Ahmad, Aftab
Product Type: Magazine / Newspaper Articles
Source: Dawn (Pakistan's widely circulated English newspaper)
Publication Year: 2006

[This document has not yet been rated] 1859 views

If global warming intensifies, there will be more heat-related deaths and more damage to crops and livestock as a result of droughts...

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