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The Emerging Era of Customer Advocacy

Author: Urban, Glen L.
Product Type: Journal Articles
Source: MIT Sloan Management Review, Winter, 2004
Publication Year: 2004

[This document has not yet been rated] 2552 views

For decades, companies relied on push marketing to sell their products and services. Then, in the 1990s, the emphasis shifted to relationship marketing, as slogans such as "delight your customers" became the mantra of many marketers. But those tactics have been losing their effectiveness, particularly as the power of customers continues to grow...

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Executive Women and the Myth of Having It All

Author: Hewlett, Sylvia A.
Product Type: Journal Articles
Source: Harvard Business Review OnPoint
Publication Year: 2002

[This document has not yet been rated] 2537 views

When it comes to having a high-powered career and a family, the painful truth is that women in the United States don't "have it all." At midlife, in fact, at least a third of the country's high-achieving women--a category that includes high wage earners across a variety of professions--do not have children...

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Managing Responsibility: What Can be Learned from the Quality Movement?

Authors: Waddock, Sandra; Bodwell, Charles
Product Type: Journal Articles
Source: California Management Review
Publication Year: 2004

[This document has not yet been rated] 2534 views

For global companies that implement their codes of conduct within long supply chains, managing responsibility is increasingly starting to resemble managing quality...

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Maersk Line and the Future of Container Shipping

Authors: Casadesus-Masanell, Ramon; Nellemann, Frederik; Reinhardt, Forest L.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2012

[This document has not yet been rated] 2513 views

Maersk Line was hoping that customers would increasingly make sustainability a purchasing criterion, thus differentiating Maersk Line from competing carriers. Could sustainability really provide Maersk Line with a competitive advantage in an industry that was considered to be commoditized?

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What Matters Most: Corporate Values and Social Responsibility

Author: Hollender, Jeffrey
Product Type: Journal Articles
Source: California Management Review, Volume 46, No. 4, Summer, 2004
Publication Year: 2004

[This document has not yet been rated] 2433 views

There are still some who consider the phrase "socially responsible business" a contradiction in terms and who feel that the notion of corporate social responsibility is merely a trend and intrinsically suspect. Other believe...

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Orangia Highways (A, B)

Authors: Eso, Peter; Klibanoff, Peter; Schmedders, Karl; Hunter, Graeme
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2006

[This document has not yet been rated] 2426 views

The decision maker is in charge of procurement auctions at the department of transportation of Orangia (a fictitious U.S. state).

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Management: Inventing and Delivering its Future

Beyond McGregor's Theory Y: Human Capital and Knowledge Based Work in the Twenty-First Century Organization

Authors: Cutcher-Gershenfeld, Joel; Kochan, Thomas A.; Orlikowski, Wanda
Product Type: Books / Book Chapters
Source: Management: Inventing and Delivering Its Future, editors Thomas A. Kochan and Richard L. Schmalensee, Cambridge: Massachusetts Institute of Technology Press, 2003
Publication Year: 2003

[This document has not yet been rated] 2392 views

The authors begin from the premise that human capital and knowledge are the most important sources of value for the 21st century organization, and examine several core differences between the assumptions which underlie the 20th and 21st century work organization...

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Global Companies, Global Society: There is a Better Way

Author: Adler, Nancy
Product Type: Journal Articles
Source: Journal of Management Inquiry, Vol. 11 (No. 3), pp. 255-260
Publication Year: 2002

[This document has not yet been rated] 2376 views

One of the clearest challenges of the 21st century is to create multinational organizations that support an economically vibrant and culturally diverse global society.

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DHL's Corporate Social Responsibility Initiatives: The Disaster Management Program

Authors: Gupta, V.; Perepu, Indu
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008

[This document has not yet been rated] 2372 views

The case discusses the disaster management programmes at the leading logistics company, DHL.

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The New York Times DealBook Blog

Author: Sorkin, Andrew Ross
Product Type: Web Sites
Source: The New York Times
Publication Year: 2006

[This document has not yet been rated] 2283 views

Daily news on mergers & acquisitions, I.P.O.'s, venture capital and more.

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