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YOUR SEARCH PRODUCED 2690 MATCHES. PAGE 3 of 270 Items 21-30 of 2690
Wal-Mart, 2005
Author: Yoffie, David B.
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2005
Wal-Mart has been expanding, both domestically and internationally. This case covers recent developments at Wal-Mart, including new stores, new store formats, and international expansion. The learning objective of this case is: To look at strategy and competition in the discount retail environment.
Advertising Ethics Cases: Reasons, Rationalizations, Biases, and Heuristics
Author: Drumwright, Minette E.
Product Type: Cases
Source: Available on CasePlace.org
Publication Year: 2005
Six fictionalized scenarios of ethical dilemmas in advertising.
Eat2Eat.com
Authors: Goodwin, Nigel; Hardy, Kenneth G.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2006
Faculty Rating: 
[2 Faculty Ratings] 6333 views
Eat2Eat.com was an Internet-based restaurant reservation service covering a dozen cities in the Asia Pacific region. The case focuses on entrepreneurial marketing with sub-themes of financing and small enterprise management. It is a story of an entrepreneur who had an idea and enough money to launch it, but then struggles to achieve adequate scale...
Wal-Mart's Sustainability Strategy
Authors: Plambeck, Erica; Denend, Lyn
Product Type: Cases
Source: Stanford University
Publication Year: 2007
Senior executives at Wal-Mart launched the company's new sustainability strategy in 2005. The case describes their efforts to keep environmental improvement tightly coupled with business values and profitability.
Arthur Andersen LLP
Authors: Hawkins, David F.; Cohen, Jacob
Product Type: Cases
Source: Harvard Business School
Publication Year: 2006
This case highlights the history of Arthur Andersen and the collapse of the firm following the Enron Corp. audit and the Department of Justice obstruction of justice conviction. To encourage the discussion of the role of audit firms, the accounting industry, and internal controls.
Bombardier Versus Embraer: Charges of Unfair Competition
Authors: Conklin, David W.; Hunter, David
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 1999
One of Canada's high-tech success stories, Bombardier, changed the airline industry with the introduction of its short-haul turbo-prop planes and jets in the early 1990s. By the mid-1990s, a new player from Brazil, Embraer, had entered the market and was capturing a lot of business from Bombardier...
BP and Corporate Greenwash
Author: Sider, Michael
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2009
BP's green re-branding efforts began officially with the unveiling of its new BP Helios mark, named after the Greek sun god. However, environmental groups heaped scorn on BP's green re-branding. Greenpeace gave the company its Greenhouse Greenwash Award, given to the largest "corporate climate culprit" on earth.
Johnson & Johnson (A)
Authors: Hoffman, Francis J.; Bhambri, Arvind
Product Type: Cases
Source: Harvard Business School
Publication Year: 1986
Describes the Johnson & Johnson culture and the corporate systems, structures, and procedures which reflect and promote it.
Donna Klein and Marriott International (A, B)
Authors: Bollier, David; Pochop, Laura; Meyer, Kathleen A.
Product Type: Cases
Source: The Business Enterprise Trust
Publication Year: 1997
In the early 1990s, Donna Klein, Director of Work/Life programs for Marriott International, surveyed hotel and resort managers and found they increasingly were relied upon to help employees cope with the stresses of their personal lives. Immigration, child custody, spousal abuse--numerous personal issues were requiring up to 50% of managers' time and fueling extremely high turnover among the company's over 100,000 lower-wage workers...
Unilever in India
Authors: Rangan, V. Kasturi; Rajan, Rohithari
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2006
With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits...
YOUR SEARCH PRODUCED 2690 MATCHES. PAGE 3 of 270 Items 21-30 of 2690