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Farmacias Similares

Private and Public Health Care for the Base of the Pyramid in Mexico

Authors: Chu, Michael; Garcia-Cuellar, Regina
Product Type: Cases
Source: Harvard Business School
Publication Year: 2007

[This document has not yet been rated] 7739 views

This case profiles a retail model for low-income markets and examines the role of private enterprise and profits in the health care of low-income populations, the creation of social value in commercial enterprises, and possible implications for public policy.

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Advertising Ethics Cases: Reasons, Rationalizations, Biases, and Heuristics

Author: Drumwright, Minette E.
Product Type: Cases
Source: Available on CasePlace.org
Publication Year: 2005

[This document has not yet been rated] 7643 views

Six fictionalized scenarios of ethical dilemmas in advertising.  

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Eat2Eat.com

Authors: Goodwin, Nigel; Hardy, Kenneth G.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2006

Faculty Rating: 1.5 stars1.5 stars1.5 stars1.5 stars1.5 stars [2 Faculty Ratings] 7479 views

Eat2Eat.com was an Internet-based restaurant reservation service covering a dozen cities in the Asia Pacific region. The case focuses on entrepreneurial marketing with sub-themes of financing and small enterprise management. It is a story of an entrepreneur who had an idea and enough money to launch it, but then struggles to achieve adequate scale...

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Wal-Mart's Sustainability Strategy

Authors: Plambeck, Erica; Denend, Lyn
Product Type: Cases
Source: Stanford University
Publication Year: 2007

[This document has not yet been rated] 7356 views

Senior executives at Wal-Mart launched the company's new sustainability strategy in 2005. The case describes their efforts to keep environmental improvement tightly coupled with business values and profitability.

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Merck & Co., Inc.: Addressing Third World Needs (A, B, C, D)

Authors: Weiss, Stephanie; Hanson, Kirk O.
Product Type: Cases
Source: Business Enterprise Trust
Publication Year: 1991

[This document has not yet been rated] 7340 views

Researchers at Merck & Co. believe that a drug they had developed for animals might be an effective treatment for human river blindness, a debilitating illness that affects hundreds of thousands of poor people in the Third World. The process of development and testing, however, will be enormously costly...

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AES-Telasi: Power Trip or Power Play? (A, B, C)

Authors: Henisz, Witold J.; Zelner, Bennet A.
Product Type: Cases
Source: The Wharton School
Publication Year: 2006

[This document has not yet been rated] 7335 views

While Michael Scholey was proud of what he and AES Corporation had accomplished so far in the Republic of Georgia, AES-Telasi had still incurred operating losses of $40m during its first year of operation, had already exceeded its ten-year investment target, and the company faced several important challenges going into its second year...

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Bombardier Versus Embraer: Charges of Unfair Competition

Authors: Conklin, David W.; Hunter, David
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 1999

[This document has not yet been rated] 7302 views

One of Canada's high-tech success stories, Bombardier, changed the airline industry with the introduction of its short-haul turbo-prop planes and jets in the early 1990s. By the mid-1990s, a new player from Brazil, Embraer, had entered the market and was capturing a lot of business from Bombardier...

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Johnson & Johnson (A)

Philosophy & Culture

Authors: Hoffman, Francis J.; Bhambri, Arvind
Product Type: Cases
Source: Harvard Business School
Publication Year: 1986

[This document has not yet been rated] 7211 views

Describes the Johnson & Johnson culture and the corporate systems, structures, and procedures which reflect and promote it.

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Hewlett-Packard-Compaq: The Merger Decision

Authors: Palepu, Krishna G.; Barnett, Jonathan
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2004

[This document has not yet been rated] 7198 views

Hewlett-Packard's proposed $24 billion acquisition of rival Compaq marked the largest merger in the history of the computer industry. The merger was Hewlett-Packard's response to sweeping changes impacting the technology industry....

 

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BP and Corporate Greenwash

Author: Sider, Michael
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2009

[This document has not yet been rated] 7159 views

BP's green re-branding efforts began officially with the unveiling of its new BP Helios mark, named after the Greek sun god. However, environmental groups heaped scorn on BP's green re-branding. Greenpeace gave the company its Greenhouse Greenwash Award, given to the largest "corporate climate culprit" on earth.

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