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Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Oreal

Authors: Fernando, Rajiv; Purkayastha, Debapratim
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008

[This document has not yet been rated] 6783 views

L'Oreal, considered an example of the societal marketing concept, grew rapidly for more than a decade till it faced some serious problems in the 1990s and the early 2000s.

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Diaper War: Kimberly-Clark Versus Procter & Gamble (A) (Condensed)

Authors: Morrison, Allen; Gerringer, Michael J.; McLellan, Kerry
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 1992

[This document has not yet been rated] 6617 views

This case highlights Kimberly-Clark's perspective on the fierce competitive battle with Procter & Gamble (P&G) in the diaper industry. The competitive struggle involves a broad range of issues...

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International Sourcing in Athletic Footwear: Nike and Reebok

Author: Rosenzweig, Philip M.
Product Type: Cases
Source: Harvard Business School
Publication Year: 1994

[This document has not yet been rated] 6603 views

Nike and Reebok, the two largest athletic footwear companies, look to contractors in Asia to manufacture their shoes. Sourcing from Asia offers advantages of low cost and flexibility, but raises questions about human rights and corporate responsibility...

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"Employees First, Customers Second": Wegmans' Work Culture

Authors: George, S; Regani, S
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2007

[This document has not yet been rated] 6542 views

This case examines some of the elements of Wegmans' work culture, and how they contributed to making Wegmans a great place to work.

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Hong Kong Disneyland: Where is the Magic?

Authors: Yim, C; Lau, J
Product Type: Cases
Source: Asia Case Research Centre, The University of Hong Kong
Publication Year: 2007

[This document has not yet been rated] 6353 views

Hong Kong Disneyland was the Walt Disney Company's third international theme park outside America, after Tokyo and Paris. This case can be used to explore what could be done to enhance the smooth delivery of the Disney into an Asian cultural setting.

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NES China: Business Ethics (A, B)

Authors: Zhang, Xin; Dietz, Joerg
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2002

[This document has not yet been rated] 6352 views

NES is one of Germany's largest industrial manufacturing groups. The company wants to set up a holding company to facilitate its manufacturing activities in China. NES's government affairs co-ordinator finds herself in a difficult position when she proposes that gifts should be given to government officials in order to establish a working relationship that will better NES's chance of having its application approved...

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Collective Bargaining: The General Motors-United Auto Workers Deal

Authors: Faheem, Hadiya; Purkayastha, Debapratim
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008

Faculty Rating: 4 stars4 stars4 stars4 stars4 stars [1 Faculty Rating] 6300 views

This case is about the collective bargaining agreement between one of the world's leading automobile manufacturers, General Motors Corporation (GM), and the United Auto Workers (UAW) in late 2007.

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People Management Fiasco in Honda Motorcycles and Scooters India Ltd.

Author: Saini, Debi S.
Product Type: Cases
Source: University of Hong Kong
Publication Year: 2006

[This document has not yet been rated] 6271 views

Multinationals often make judgmental errors regarding cross-cultural issues and the business environments prevailing in foreign countries. Honda Motorcycles and Scooters India Ltd. (HMSI), a wholly owned subsidiary of Honda Motor Company Limited, Japan, established its plant in India in 1999 and made mistakes in handling people-management issues.

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Coca-Cola India's Corporate Social Responsibility Strategy

Authors: Faheem, Hadiya; Purkayastha, Debapratim
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2009

Faculty Rating: 5 stars5 stars5 stars5 stars5 stars [1 Faculty Rating] 6261 views

This case details the activities taken up by Coca-Cola India's management and employees to contribute to the society and community in which the company operates.

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Disneyland Resort Paris

Mickey Goes to Europe

Authors: Karsten, Jonsen; Maznevski, Martha
Product Type: Cases
Source: International Institute for Management Development
Publication Year: 2006

[This document has not yet been rated] 6244 views

The case tracks the story of Disneyland Resort Paris from its opening in 1992 until the end of 2006, illustrating how the resort's managers learned from their initial errors how to take a strong cultural product (the Disney experience) and implement it effectively in a multicultural environment.

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