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The Aravind Eye Hospital, Madurai, India: In Service for Sight

Author: Rangan, V. Kasturi
Product Type: Cases
Source: Harvard Business School
Publication Year: 2007

[This document has not yet been rated] 7120 views

Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population...

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Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Oreal

Authors: Fernando, Rajiv; Purkayastha, Debapratim
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008

[This document has not yet been rated] 7087 views

L'Oreal, considered an example of the societal marketing concept, grew rapidly for more than a decade till it faced some serious problems in the 1990s and the early 2000s.

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Diaper War: Kimberly-Clark Versus Procter & Gamble (A) (Condensed)

Authors: Morrison, Allen; Gerringer, Michael J.; McLellan, Kerry
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 1992

[This document has not yet been rated] 6953 views

This case highlights Kimberly-Clark's perspective on the fierce competitive battle with Procter & Gamble (P&G) in the diaper industry. The competitive struggle involves a broad range of issues...

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International Sourcing in Athletic Footwear: Nike and Reebok

Author: Rosenzweig, Philip M.
Product Type: Cases
Source: Harvard Business School
Publication Year: 1994

[This document has not yet been rated] 6880 views

Nike and Reebok, the two largest athletic footwear companies, look to contractors in Asia to manufacture their shoes. Sourcing from Asia offers advantages of low cost and flexibility, but raises questions about human rights and corporate responsibility...

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Coca-Cola India's Corporate Social Responsibility Strategy

Authors: Purkayastha, Debapratim; Faheem, Hadiya
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2009

Faculty Rating: 5 stars5 stars5 stars5 stars5 stars [1 Faculty Rating] 6803 views

This case details the activities taken up by Coca-Cola India's management and employees to contribute to the society and community in which the company operates.

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NES China: Business Ethics (A, B)

Authors: Zhang, Xin; Dietz, Joerg
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2002

[This document has not yet been rated] 6766 views

NES is one of Germany's largest industrial manufacturing groups. The company wants to set up a holding company to facilitate its manufacturing activities in China. NES's government affairs co-ordinator finds herself in a difficult position when she proposes that gifts should be given to government officials in order to establish a working relationship that will better NES's chance of having its application approved...

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Disneyland Resort Paris

Mickey Goes to Europe

Authors: Karsten, Jonsen; Maznevski, Martha
Product Type: Cases
Source: IMD
Publication Year: 2006

[This document has not yet been rated] 6694 views

The case tracks the story of Disneyland Resort Paris from its opening in 1992 until the end of 2006, illustrating how the resort's managers learned from their initial errors how to take a strong cultural product (the Disney experience) and implement it effectively in a multicultural environment.

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People Management Fiasco in Honda Motorcycles and Scooters India Ltd.

Author: Saini, Debi S.
Product Type: Cases
Source: University of Hong Kong
Publication Year: 2006

[This document has not yet been rated] 6661 views

Multinationals often make judgmental errors regarding cross-cultural issues and the business environments prevailing in foreign countries. Honda Motorcycles and Scooters India Ltd. (HMSI), a wholly owned subsidiary of Honda Motor Company Limited, Japan, established its plant in India in 1999 and made mistakes in handling people-management issues.

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The Shakedown: Should Customer Strategy Solutions Pay Off the Tax Officials?

(Public Goods Example 2: A Good Legal System)

Author: Bodrock, Phil
Product Type: Cases
Source: Harvard Business Review
Publication Year: 2005

[This document has not yet been rated] 6656 views

Customer Strategy Solutions, a California-based developer of order fulfillment systems, is facing a shakedown. Six months after the firm's CEO, Pavlo Zhuk, set up a software development center in Kiev, local bureaucrats say the company hasn't filed all the tax schedules it should have...

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Collective Bargaining: The General Motors-United Auto Workers Deal

Authors: Purkayastha, Debapratim; Faheem, Hadiya
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008

Faculty Rating: 4 stars4 stars4 stars4 stars4 stars [1 Faculty Rating] 6652 views

This case is about the collective bargaining agreement between one of the world's leading automobile manufacturers, General Motors Corporation (GM), and the United Auto Workers (UAW) in late 2007.

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