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Author: Grayson, David
YOUR SEARCH PRODUCED 4 MATCHES.
Innocent Drinks: Values and Value
Authors: Brown, R.; Grayson, David
Product Type: Cases
Source:
Publication Year: 2008
At the end of the case, Innocent faces an immediate issue: with rapid growth in turnover and employee numbers in the UK and Europe, and after the furor caused by the company's decision to sell in branches of McDonald's, what further steps should the management team take to ensure that its brand's reputation survives intact?
Sense and Sustainability: David Grayson, Inaugural Lecture
Author: Grayson, David
Product Type: Speeches
Source: Cranfield University, School of Management
Publication Year: 2007
David Grayson, Doughty Chair of Corporate Responsibility at the Cranfield School of Management defines corporate responsibility, explains how it was developed, and why it is so important to both business and the world.
innocent: Values and Value
Authors: Brown, R.; Grayson, David
Product Type: Cases
Source: European Academy of Business in Society
Publication Year: 2008
In 2008, innocent’s vision is to be “Europe’s favorite little smoothie company” by 2010.
Corporate Social Opportunity!
Authors: Grayson, David; Hodges, Adrian
Product Type: Books / Book Chapters
Source: Greenleaf Publishing
Publication Year: 2004
Don't be misled by the word social in the title. This is a book about how to improve corporate performance and gain competitive advantage...
YOUR SEARCH PRODUCED 4 MATCHES.