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Topic: Social Marketing
YOUR SEARCH PRODUCED 176 MATCHES. PAGE 1 of 18 Items 1-10 of 176
Does the Good Outweigh the Bad? Sizing up 'Selective' Corporate Social Responsibility
Author: Knowledge@Wharton
Product Type: Journal Articles
Source: Knowledge@Wharton
Publication Year: 2013
Judging a company's CSR record involves a mix of skepticism and an understanding of the complex decisions at play...
American Apparel: Unwrapping Ethics
Authors: Cotte, June; Lee, Seung Hwan (Mark); Schuette, Brittany
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012
American Apparel has socially progressive labour policies and uses significant environmental advances in its manufacturing process. In addition, it has a well-established philanthropic arm. Set against these socially responsible policies is the highly sexualized nature of the company’s advertising...
Theo Chocolate
Author: Cummings, Michael
Product Type: Cases
Source: Babson College
Publication Year: 2012
Theo's unique value proposition, of being "the only organic, Fair-Trade, bean-to-bar chocolate factory in the United States," drives its business. The company was started and operates under the premise that socially responsible business practices are cornerstones of its operations. The key decision facing the company is whether Theo can in fact afford to stay true to the strategy and value proposition that has defined its existence. The case provides students an opportunity to wrestle with very real issues that idealistic entrepreneurs face - compromising principles, brand-building, managing cash flow and planning for the future.
Walmart Sustainability Through Lightbulbs: Flickering Out?
Authors: Moore, Marian C.; Norton, Tucker
Product Type: Cases
Source: Darden Business Publishing
Publication Year: 2012
Walmart had much more work ahead in positioning and pricing CFLs to make them a viable presence in the lighting category. A public failure here could cause Walmart to lose momentum in the greening of its brand. Was the issue a matter of product, price, promotion, or positioning?
The Drivers of Greenwashing
Authors: Delmas, Magali A.; Burbano, Vanessa Cuerel
Product Type: Journal Articles
Source: California Management Review
Publication Year: 2011
The skyrocketing incidence of greenwashing can have profound negative effects on consumer and investor confidence in green products. Mitigating greenwashing is particularly challenging in a context of limited and uncertain regulation.
Pepsi Canada: The Pepsi Refresh Project
Authors: Thomson, Matthew; Mark, Ken
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011
Pepsi Canada has developed and launched the Refresh Project, a campaign to fund socially beneficial ideas developed by individuals, businesses and non-profit organizations. While Pepsi Canada management has been very supportive of the initial cycle, an analyst is wondering how this corporate social responsibility initiative will have an effect on the bottom line.
Nike Football: World Cup 2010 South Africa
Authors: Ofek, Elie; Johnson, Ryan
Product Type: Cases
Source: Harvard Business School
Publication Year: 2011
For the upcoming World Cup in South Africa, Nike has decided to change its target market focus and to use digital and social media platforms to connect more extensively with consumers. In addition, Nike plans to launch innovative new boots and engage in corporate responsibility and sustainability initiatives.
South Side Restaurant's Low Carbon Wine List
Author: Valente, Michael
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011
The owner of South Side Restaurant must decide which wine to add to the restaurant's wine list. Given the restaurant prides itself on its environmental and social positioning and that its consumers have come to expect performance in this area, the wine's carbon footprint represents an important decision criterion, but the owner must balance this environmental criterion with short- and long-term financial return.
Cause-Related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation
Authors: Johnson, Allison; Dudo, Laurie
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011
Faculty Rating: 
[1 Faculty Rating] 701 views
This case examines the dynamics of the corporate sponsorship relationship and how it benefits both donors and recipients. Specifically discusses how 3M's brand manager for Post-it brand office products can further activate the relationship with the Canadian Breast Cancer Foundation.
Caesars Entertainment: CodeGreen
Authors: Serafeim, George; Eccles, Robert G.; Clay, Tiffany A.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2011
The case describes the development of Caesar's sustainability initiative program, the effect of the initiative on employee engagement and motivation, and on customer satisfaction.
YOUR SEARCH PRODUCED 176 MATCHES. PAGE 1 of 18 Items 1-10 of 176