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Topic: Social Marketing
YOUR SEARCH PRODUCED 172 MATCHES. PAGE 1 of 4 Items 1-50 of 172
Unilever's 'Real Beauty' Campaign for Dove
Authors: Fernando, R; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2007
This case is about Unilever's 'Campaign for Real Beauty' (CFRB) marketing campaign for its leading personal care brand 'Dove'. CFRB was a multi-faceted campaign that sought to challenge the stereotypes set by the beauty industry.
Nike Inc.: Developing an Effective Public Relations Strategy
Authors: Everett, Donna R.; Slaughter, Kathleen E.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2000
It had been almost a decade since the first article surfaced in the media alleging that factories sub-contracted by Nike in China and Indonesia were forcing workers to work long hours for low pay, and for physically and verbally abusive managers. The article was the seed of a media campaign that created a public relations nightmare for the company...
Unilever in India
Authors: Rangan, V. Kasturi; Rajan, Rohithari
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2006
With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits...
The Aravind Eye Hospital, Madurai, India: In Service for Sight
Author: Rangan, V. Kasturi
Product Type: Cases
Source: Harvard Business School
Publication Year: 2007
Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population...
"Hips Feel Good" - Dove's Campaign for Real Beauty
Authors: Gey, Thomas; Nugent, Nick; Wesley, David T.A.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2007
In an attempt to increase sales volume by 80 per cent, Unilever re-launched Dove in 2004 with a new campaign. The campaign asks the question “What is real beauty?” and attempts to redefine it in ways that challenge commonly portrayed stereotypes.
Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Oreal
Authors: Fernando, Rajiv; Purkayastha, Debapratim
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
L'Oreal, considered an example of the societal marketing concept, grew rapidly for more than a decade till it faced some serious problems in the 1990s and the early 2000s.
Merck & Co., Inc.: Addressing Third World Needs (A, B, C, D)
Authors: Weiss, Stephanie; Hanson, Kirk O.
Product Type: Cases
Source: Business Enterprise Trust
Publication Year: 1991
Researchers at Merck & Co. believe that a drug they had developed for animals might be an effective treatment for human river blindness, a debilitating illness that affects hundreds of thousands of poor people in the Third World. The process of development and testing, however, will be enormously costly...
How Marketing Thinking Can Help Social Entrepreneurs
Author: Bloom, Paul M.
Product Type: Essays and Concept Papers; Research Notes / Working Papers
Source: CasePlace.org
Publication Year: 2007
Social Entrepreneurship has become a hot field. Philanthropists and investors, many of whom were successful business entrepreneurs, are now supporting foundations and nonprofits that identify, fund, and advise social entrepreneurs...
Hindustan Lever Re-invents the Wheel (A, B, C)
Authors: Ellison, Brian; Rodriguez, Miguel A.
Product Type: Cases
Source: IESE Business School
Publication Year: 2003
This case series deals with the pioneering experience of Unilever at the "base of the pyramid" (BOP). The BOP consists of those 4 billion people excluded from the market economy and living in poverty. The BOP is a new management concept that conveys the promise to fulfill a twofold objective: promote social development and allow companies to regain double digit growth rates.
The Body Shop: Social Responsibility or Sustained Greenwashing?
Authors: Meenakshisundaram, Ramalingam; Purkayastha, Debapratim; Fernando, Rajiv
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2007
In March 2006 The Body Shop, a retailer of natural-based and ethically-sourced beauty products, announced that it had agreed to an acquisition by the beauty care giant L'Oréal in a cash deal worth £652 million (US$ 1.14 billion). The announcement brought in its wake a spate of criticism against Body Shop and its founder, Dame Anita Roddick, who was regarded as a pioneer in modern corporate social responsibility.
Yla Eason (A, B)
Authors: Wattenberg, Laura M.; Allen, Suzanne; Meyer, Kathleen A.
Product Type: Cases
Source: Business Enterprise Trust
Publication Year: 1996
In 1985, Yla Eason was shocked by her young son's comment that he could never be a "superhero" because all superheroes were white. Concerned that her son had already limited his aspirations as a result of his race, she searched futilely for an African-American superhero doll...
Procter & Gamble and Population Services International (PSI): Social Marketing for Safe Water
Authors: Hanson, Margaret; Powell, Karen
Product Type: Cases
Source: INSEAD
Publication Year: 2006
PuR, the water purification product sold in small sachets, had suffered a string of failed market tests, but the public health benefits of the product had been demonstrated repeatedly in bottom of the pyramid (BOP) markets where finding clean drinking water can be a daily calamity...
Safeco's Urban Marketing Initiative
Authors: Rochlin, Stephen A.; Boguslaw, Janet
Product Type: Cases
Source: The Center for Corporate Citizenship at Boston College, The Wallace B. Carroll School of Management, Boston, MA
Publication Year: 2001
Like most in the insurance industry, SAFECO hears the call of activists and officials to support low-to-moderate income (LMI) community development. At the same time, the company is seeking new, profitable market opportunities. Could the company satisfy the call to support community development in a way that would create new business opportunities?
Pfizer Inc's Lipitor: The Celebrity Endorsement Controversy
Authors: Srinivasa, Adapa; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
In 2006, Pfizer, Inc, the world's largest pharmaceutical company, was facing a big challenge in sustaining the sales of its cash cow Lipitor.
Johnson & Johnson's "Camp Baby": Great Customer Relationship Management or a Public Relations Fiasco?
Authors: Indu, P.; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
The case discusses in detail, 'Camp Baby,' an event organized by Johnson & Johnson (J&J), one of the largest health care companies in the world that has over the years built up a reputation as a marketing-savvy company.
Burroughs Wellcome and the Pricing of AZT (A)
Author: Liedtka, Jeanne M.
Product Type: Cases
Source: Darden Business Publishing
Publication Year: 1991
Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S. government...
International Marketing Ethics From An Islamic Perspective: A Value-Maximization Approach
Authors: Saeed, Mohammad; Ahmed, Zafar; Mukhtar, Syeda-Masooda
Product Type: Journal Articles
Source: Journal of Business Ethics. Vol. 32, Issue 2.
Publication Year: 2001
This article discusses the characteristics, capabilities, and strengths of the Islamic ethical framework for international marketing.
Just Us! Coffee Roasters
Authors: Sagebien, Julia; Skinner, S.; Weshler, M.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2007
The growing demand and acceptance of fair trade products is good news for the industry and opens many opportunities for Just Us! Coffee Cooperative, but there are also risks.
Red Bull or Black Devil?
Author: Phan, M.
Product Type: Cases
Source: ESSEC Business School
Publication Year: 2008
This case study is about corporate social responsibility and ethical issues raised by the marketing tactics used by Red Bull to market its product in the United States.
Kleenex: The Saga of a Super Brand
Authors: Srinivasa, Adapa; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
Consumer packaged goods major, Kimberly-Clark Corporation, had, over the years, made Kleenex a super brand.
Market Leader Strategies: Astrazeneca Defending its Turf
Authors: Syeda, I.; Purkayastha, D.
Product Type: Cases
Source: Olalla Domínguez Liste
Publication Year: 2008
This case is about AstraZeneca Plc's strategic defense of its market leadership in the gastrointestinal (GI) drugs market. The strategy proved to be very successful but also came in for strong criticism with many critics contending that the success of Nexium was a triumph of marketing over science.
Nestle: Singled Out Again and Again
Author: Saunders, John
Product Type: Cases
Source: Loughborough University; De Montfort University
Publication Year: 1996
This case outlines the twenty years of boycott and social protests against Nestle for its promotion and distribution of infant formula in third world countries. The case presents both sides of the issue as Nestle continues to stand behind its manufacturing and distribution of the formula on grounds of ‘saving a child's life'...
Treading on that Fine Line?: Caselets in Marketing Ethics
Authors: Syeda, I.; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
This is a series of three caselets featuring some specific incidents in three companies that led to some ethical concerns being raised against them.
The Big Mac Undergoes a Healthy Makeover
Author: Hota, M.
Product Type: Cases
Source:
Publication Year: 2008
The case discusses how McDonald's has repositioned itself to address lifestyle changes that consumers are making, as the widespread concern over obesity has increased.
Corposol
Authors: Austin, James E.; Ogliastri, Enrique
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 1998
Traces the evolution of Corposol, a nongovernmental organization dedicated primarily to lending to low-income microentrepreneurs. Its growth has made it the largest microenterprise lender in Colombia...
MAS Holdings: Leveraging Corporate Responsibility
Authors: Paavola, N; Chattopadhyay, A
Product Type: Cases
Source: INSEAD
Publication Year: 2008
This case helps students to discuss the use of corporate responsibility programs in building a brand. It also allows for a discussion of ingredient branding in a B2B (business-to-business) context and brand building by emerging market firms that are small and resource strapped.
Teaming up to Brand and Bond: Timberland Partners with City Year, SOS, and Skills USA
Authors: Rochlin, Stephen A.; Boguslaw, Janet
Product Type: Cases
Source: The Center for Corporate Citizenship at Boston College, The Wallace B. Carroll School of Management, Boston, MA
Publication Year: 2004
Timberland strengthens its brand identity through partnerships that promote social justice and a service ethic worldwide.
The Era of Corporate Citizenship: Perodua's Advertising with a Social Dimension
Authors: Woo, Claudia H.L.; Peattie, Ken
Product Type: Cases
Source: The University of Hong Kong
Publication Year: 2008
As a home-grown compact car maker in Malaysia, Perodua has integrated social messages into its corporate advertisements...
AIDSCAP Nepal: A Case Study
Authors: Sriram, Ven; Manu, Franklyn
Product Type: Cases
Source: NACRA, Case Research Journal / Laurier Institute
Publication Year: 2000
Ravin Lama's advertising agency was responsible for developing a two phased multimedia campaign for the AIDS Control and Prevention Project (AIDSCAP) in Nepal...
Econet Wireless Zimbabwe (A, B, C)
Author: Velamuri, S. Ramakrishna
Product Type: Cases
Source: IESE Business School
Publication Year: 2003
The case outlines the difficulties faced by Strive Masiyiwa in his quest to operate a mobile telecommunications network in Zimbabwe...
Whole Foods Market, Inc.
Authors: Wells, John R.; Haglock, Travis
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2005
Can a short-sleeved, sandal-wearing, college dropout create a company manifesting love, joy, and happiness? With Whole Foods, Chainsaw John Mackey did. This case studies an emerging company in an emerging industry by achieving results in unconventional ways.
G. Heilman Brewing Company (A): Power Failure at Power Master
Authors: Greyser, Stephen A.; Schille, Wendy S.
Product Type: Cases
Source: Harvard Business School
Publication Year: 1991
In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol foes quickly assailed the company for targeting lower-income, inner-city black consumers...
Berri Pure Fruit Juice
Author: Tang, Yiming
Product Type: Cases
Source: Macquarie University
Publication Year: 2002
David Cattell, International Manager of Berri Ltd's export division, was considering the option of defending Berri's Asia Pacific market position by entering the pure juice market in Taiwan. To ensure Berri's successful penetration into Taiwan's fresh juice market, David must select an appropriate international market entry strategy. He must also decide on the key marketing tactics, and properly manage any cross-cultural business issues that are associated with this proposed international market entry.
Smart Communications Inc (A, B)
Authors: Anderson, Jamie; Vedpuriswar, A.V.; Khan, Arun
Product Type: Cases
Source: European School of Management and Technology
Publication Year: 2005
This is the first of a two-case series (505-046-1 and 505-047-1). The case series explores Smart Telecommunication Inc's innovative approach to serving low-income customers in the Philippines.
The Museum of Fine Arts, Boston Fleet Financial Group Sponsorship of Monet in the 20th Century
Authors: Greyser, Stephen A.; Crockett, David
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2002
The Museum of Fine Arts in Boston and Fleet Financial Group's sponsored the Monet in the 20th Century exhibition, the world's largest, in 1998. The case chronicles the solicitation of a large corporate sponsor, as well as the growth and development of their partnership...
Pluria Marshall Jr. and the Wave Community Newspapers
Authors: Fairchild, Gregory B.; Stunson, Charles; Yemen, Gerry
Product Type: Cases
Source: Darden Business Publishing
Publication Year: 2001
Pluria Marshall, Jr., president of Marshall Media, was offered an opportunity to purchase a chain of thirteen newspapers called the Wave Community Newspapers. The Los Angeles Times had decided to pass on the deal which bothered Marshall. He had surmised that the Times's strategy was to merge the Wave with the Times's own weekly neighborhood paper and better serve the ethnically diverse and segregated neighborhoods of greater Los Angeles...
Disney Consumer Products
Authors: Bell, David E.; Winig, Laura
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2007
Disney--and by extension, DCP--is highly influential with children: can the company use its “magic” to get children to switch from sugary, processed foods and become lifelong converts to a more nutritious diet? What is the food industry's responsibility in this controversial space? Discusses the role and responsibility of a for-profit company in addressing a significant social issue, namely, obesity.
The Importance of Cultural Framing to the Success of Social Initiatives in Business
Authors: Howard-Grenville, Jennifer; Hoffman, Andrew J.
Product Type: Journal Articles
Source: Academy of Management Executive. Vol. 17, Issue 2.
Publication Year: 2003
Cultural frames provide leverage for action on social initiatives, as shown in a case on the air pollution issue in semiconductor manufacturing.
Marketing that Matters
Authors: Conley, Chip; Friedenwald-Fishman, Eric
Product Type: Books / Book Chapters
Source: Berrett-Koehler Publishers
Publication Year: 2006
Many business leaders view marketing as the crass, ugly side of business. This new book proves that "marketing" isn't a dirty word — it's the key to advancing both business ideals and the bottom line...
Misery Loves Company: Rethinking Social Initiatives by Business
Authors: Margolis, Joshua; Walsh, James
Product Type: Journal Articles
Source: Administrative Science Quarterly. Vol. 48, Issue 2.
Publication Year: 2003
This paper assesses how organization theory and empirical research have thus far responded to this tension over corporate involvement in wider social life.
Project Impact: The Affordable Hearing Aid Project
Authors: Cordes, Erika; Mair, Johanna
Product Type: Cases
Source: IESE Business School
Publication Year: 2005
This case introduces David Green, a social entrepreneur with the mission of making advanced medical technology affordable and available to those in the third world...
Promoting Fair Trade and Increasing Profits
Authors: Rochlin, Stephen A.; Boguslaw, Janet
Product Type: Cases
Source: The Center for Corporate Citizenship at Boston College, The Wallace B. Carroll School of Management, Boston, MA
Publication Year: 2004
The partnership between Green Mountain Coffee Roasters, a leader in the specialty coffee industry based in Waterbury,
Vermont and TransFair USA, a nonprofit fair trade certification
organization, has resulted in increased profits for Green
Mountain Coffee, a significant boost in fair trade coffee sales in
the United States, and fair compensation and direct access to
international markets for poor coffee growers.
Innovation, Competition, and the Theory of Network Externalities
Author: Besen, Stanley M.
Product Type: Essays and Concept Papers
Source: Presented at the Yale University Department of Economics Reunion, The World Economy in the 21st Century.
Publication Year: 1999
Network externalities exist when the value of a product to any user is greater the larger is the number of other users of the same product. For economists, the theory of network effects, or network externalities, or standardization, has wide applicability...
Capitec Bank: Low-Cost Banking for Joe Average
Authors: Mosala, T.; Townsend, S.
Product Type: Cases
Source: Wits Business School - University of the Witwatersrand
Publication Year: 2007
Capitec Bank, which began specializing in microlending, expands services to its entry level clients. This case discusses how to increase its target market, and change the Bank's image to an all service bank.
Hurricane Island Outward Bound School
Authors: Bonoma, Thomas V.; Clark, Bruce H.
Product Type: Cases
Source: Harvard Business Publishing
Publication Year: 1987
Hurricane Island Outward Bound, a small, nonprofit school that helped pioneer experiential education in the United States, has recently recovered from a financial crisis.
The Voice of the Stakeholder
Authors: Samuelson, Judith; Birchard, Bill
Product Type: Magazine / Newspaper Articles
Source: Strategy + Business. Fall 2003; Issue 32.
Publication Year: 2003
This article discusses the importance of listening to stakeholders in today's business reality. Drawing on 12 recent publications, the authors both identify and address five challenges in realizing a vision of social responsibility by relating to stakeholders...
SK-II China: Managing Public Relations
Author: Roberts, John
Product Type: Cases
Source: Stanford Graduate School of Business
Publication Year: 2007
This case helps students to appreciate the complexity in resolving PR crisis in international markets. It also helps them to understand the profound impact one PR crisis can have on even the most established brands.
Saving B-A-C-H
Authors: McKinley, Mary; Smirnova, Daria
Product Type: Cases
Source: ESCEM School of Business and Management
Publication Year: 2006
Irina, the Foreign Relations Manager of the chamber orchestra, B-A-C-H, must prepare a marketing plan to help the orchestra deal with myriad of problems at once: (1) creating a brand image; (2) developing new products; (3) increasing revenues without losing its traditional audiences at home in Ekaterinburg; (4) fending off foreign competition; and (5) increasing musicians' salaries so that they won't be forced to find other employment.
Sustainable Packaging Practices at Lush Fresh Handmade Cosmetics
Author: Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
This case is about Lush Fresh Handmade Cosmetics, a UK-based manufacturer and marketer of ethical beauty products with nearly 500 stores worldwide.
John Mackey and Whole Foods Market
Authors: Koehn, Nancy F.; Miller, Katherine
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2007
This case discusses the rapidly growing business of organic foods, analyzes entrepreneurial agency in the context of a young market, and examines the role of social as well as organizational leadership in the 21st century.
YOUR SEARCH PRODUCED 172 MATCHES. PAGE 1 of 4 Items 1-50 of 172