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Topic: Social Marketing
YOUR SEARCH PRODUCED 172 MATCHES. PAGE 2 of 18 Items 11-20 of 172
Yla Eason (A, B)
Authors: Wattenberg, Laura M.; Allen, Suzanne; Meyer, Kathleen A.
Product Type: Cases
Source: Business Enterprise Trust
Publication Year: 1996
In 1985, Yla Eason was shocked by her young son's comment that he could never be a "superhero" because all superheroes were white. Concerned that her son had already limited his aspirations as a result of his race, she searched futilely for an African-American superhero doll...
Procter & Gamble and Population Services International (PSI): Social Marketing for Safe Water
Authors: Hanson, Margaret; Powell, Karen
Product Type: Cases
Source: INSEAD
Publication Year: 2006
PuR, the water purification product sold in small sachets, had suffered a string of failed market tests, but the public health benefits of the product had been demonstrated repeatedly in bottom of the pyramid (BOP) markets where finding clean drinking water can be a daily calamity...
Safeco's Urban Marketing Initiative
Authors: Rochlin, Stephen A.; Boguslaw, Janet
Product Type: Cases
Source: The Center for Corporate Citizenship at Boston College, The Wallace B. Carroll School of Management, Boston, MA
Publication Year: 2001
Like most in the insurance industry, SAFECO hears the call of activists and officials to support low-to-moderate income (LMI) community development. At the same time, the company is seeking new, profitable market opportunities. Could the company satisfy the call to support community development in a way that would create new business opportunities?
Pfizer Inc's Lipitor: The Celebrity Endorsement Controversy
Authors: Srinivasa, Adapa; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
In 2006, Pfizer, Inc, the world's largest pharmaceutical company, was facing a big challenge in sustaining the sales of its cash cow Lipitor.
Johnson & Johnson's "Camp Baby": Great Customer Relationship Management or a Public Relations Fiasco?
Authors: Indu, P.; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
The case discusses in detail, 'Camp Baby,' an event organized by Johnson & Johnson (J&J), one of the largest health care companies in the world that has over the years built up a reputation as a marketing-savvy company.
Burroughs Wellcome and the Pricing of AZT (A)
Author: Liedtka, Jeanne M.
Product Type: Cases
Source: Darden Business Publishing
Publication Year: 1991
Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S. government...
International Marketing Ethics From An Islamic Perspective: A Value-Maximization Approach
Authors: Saeed, Mohammad; Ahmed, Zafar; Mukhtar, Syeda-Masooda
Product Type: Journal Articles
Source: Journal of Business Ethics. Vol. 32, Issue 2.
Publication Year: 2001
This article discusses the characteristics, capabilities, and strengths of the Islamic ethical framework for international marketing.
Just Us! Coffee Roasters
Authors: Sagebien, Julia; Skinner, S.; Weshler, M.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2007
The growing demand and acceptance of fair trade products is good news for the industry and opens many opportunities for Just Us! Coffee Cooperative, but there are also risks.
Red Bull or Black Devil?
Author: Phan, M.
Product Type: Cases
Source: ESSEC Business School
Publication Year: 2008
This case study is about corporate social responsibility and ethical issues raised by the marketing tactics used by Red Bull to market its product in the United States.
Kleenex: The Saga of a Super Brand
Authors: Srinivasa, Adapa; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
Consumer packaged goods major, Kimberly-Clark Corporation, had, over the years, made Kleenex a super brand.
YOUR SEARCH PRODUCED 172 MATCHES. PAGE 2 of 18 Items 11-20 of 172