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Topic: Social Marketing
YOUR SEARCH PRODUCED 176 MATCHES. PAGE 4 of 18 Items 31-40 of 176
Whole Foods Market, Inc.
Authors: Wells, John R.; Haglock, Travis
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2005
Can a short-sleeved, sandal-wearing, college dropout create a company manifesting love, joy, and happiness? With Whole Foods, Chainsaw John Mackey did. This case studies an emerging company in an emerging industry by achieving results in unconventional ways.
G. Heilman Brewing Company (A): Power Failure at Power Master
Authors: Greyser, Stephen A.; Schille, Wendy S.
Product Type: Cases
Source: Harvard Business School
Publication Year: 1991
In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol foes quickly assailed the company for targeting lower-income, inner-city black consumers...
Berri Pure Fruit Juice
Author: Tang, Yiming
Product Type: Cases
Source: Macquarie University
Publication Year: 2002
David Cattell, International Manager of Berri Ltd's export division, was considering the option of defending Berri's Asia Pacific market position by entering the pure juice market in Taiwan. To ensure Berri's successful penetration into Taiwan's fresh juice market, David must select an appropriate international market entry strategy. He must also decide on the key marketing tactics, and properly manage any cross-cultural business issues that are associated with this proposed international market entry.
Smart Communications Inc (A, B)
Authors: Anderson, Jamie; Vedpuriswar, A.V.; Khan, Arun
Product Type: Cases
Source: European School of Management and Technology
Publication Year: 2005
This is the first of a two-case series (505-046-1 and 505-047-1). The case series explores Smart Telecommunication Inc's innovative approach to serving low-income customers in the Philippines.
The Museum of Fine Arts, Boston Fleet Financial Group Sponsorship of Monet in the 20th Century
Authors: Greyser, Stephen A.; Crockett, David
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2002
The Museum of Fine Arts in Boston and Fleet Financial Group's sponsored the Monet in the 20th Century exhibition, the world's largest, in 1998. The case chronicles the solicitation of a large corporate sponsor, as well as the growth and development of their partnership...
Pluria Marshall Jr. and the Wave Community Newspapers
Authors: Fairchild, Gregory B.; Stunson, Charles; Yemen, Gerry
Product Type: Cases
Source: Darden Business Publishing
Publication Year: 2001
Pluria Marshall, Jr., president of Marshall Media, was offered an opportunity to purchase a chain of thirteen newspapers called the Wave Community Newspapers. The Los Angeles Times had decided to pass on the deal which bothered Marshall. He had surmised that the Times's strategy was to merge the Wave with the Times's own weekly neighborhood paper and better serve the ethnically diverse and segregated neighborhoods of greater Los Angeles...
Disney Consumer Products
Authors: Bell, David E.; Winig, Laura
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2007
Disney--and by extension, DCP--is highly influential with children: can the company use its “magic” to get children to switch from sugary, processed foods and become lifelong converts to a more nutritious diet? What is the food industry's responsibility in this controversial space? Discusses the role and responsibility of a for-profit company in addressing a significant social issue, namely, obesity.
The Importance of Cultural Framing to the Success of Social Initiatives in Business
Authors: Howard-Grenville, Jennifer; Hoffman, Andrew J.
Product Type: Journal Articles
Source: Academy of Management Executive. Vol. 17, Issue 2.
Publication Year: 2003
Cultural frames provide leverage for action on social initiatives, as shown in a case on the air pollution issue in semiconductor manufacturing.
Marketing that Matters
Authors: Conley, Chip; Friedenwald-Fishman, Eric
Product Type: Books / Book Chapters
Source: Berrett-Koehler Publishers
Publication Year: 2006
Many business leaders view marketing as the crass, ugly side of business. This new book proves that "marketing" isn't a dirty word — it's the key to advancing both business ideals and the bottom line...
Misery Loves Company: Rethinking Social Initiatives by Business
Authors: Margolis, Joshua; Walsh, James
Product Type: Journal Articles
Source: Administrative Science Quarterly. Vol. 48, Issue 2.
Publication Year: 2003
This paper assesses how organization theory and empirical research have thus far responded to this tension over corporate involvement in wider social life.
YOUR SEARCH PRODUCED 176 MATCHES. PAGE 4 of 18 Items 31-40 of 176