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Topic: Social Marketing
YOUR SEARCH PRODUCED 172 MATCHES. PAGE 6 of 18 Items 51-60 of 172
Portico, S.A.
Authors: Saklad, Hunter; Diener, Betty
Product Type: Cases
Source: The World Resources Institute
Publication Year: 1994
Portico, S.A., located in Heredia, Costa Rica, manufactured high-end residential exterior-use mahogany doors for export to home center chains in the United States such as Home Depot. Portico was trying to decide, as it added oak to its product line...
A Closer Look at Business Education: Marketing, Revisited
Author: Goldbach, Justin F.
Product Type: Policy and Issue Reports
Source: The Aspen Institute Center for Business Education
Publication Year: 2008
Decision makers in a wide range of mainstream, for-profit firms are using social impact management issues as a way to differentiate themselves in the market. Business schools, too, are beginning to differentiate themselves in the ways they are integrating these issues into some of their curricula.
Guidelines for Social Return on Investment
Authors: Lingane, Alison; Olsen, Sara
Product Type: Journal Articles
Source: California Management Review Volume 46 No. 3, Spring, 2004
Publication Year: 2004
Presents 10 standard guidelines for calculating social return on investment (SROI)--quantitative summaries of companies' social and environmental impacts, actual or projected.
Firefighter Brand Products: Launching a New Brand
Authors: Raj, S; Candemir, S
Product Type: Cases
Source: Cornell University
Publication Year: 2008
John Bello, who had previously founded Sobe, had made his reputation by turning unconventional ideas into successful ventures and was excited about the new Firefighter Brand concept: 'better tasting, better for you and best for America'.
Felipe Vergara and Lumni: Launching an Innovation in a Developing Economy
Authors: Glinska, Gosia; Parmar, Bidhan; Sarasvathy, Saras D.; Venkataraman, S.
Product Type: Cases
Source: Darden School of Business
Publication Year: 2006
The case chronicles the development of Lumni, Inc, an international start-up offering innovative mechanisms for financing higher education.
Monkeybiz: Marketing The 'Bigger Than Barbie' Dream
Authors: Motala, M; Golestaneh, M
Product Type: Cases
Source: University of Cape Town
Publication Year: 2008
Monkeybiz is a registered not-for-profit organization (NPO), which aims to alleviate poverty for South African township bead workers.
The Myth of the Ethical Consumer - Do Ethics Matter in Purchase Behaviour?
Authors: Carrigan, Marylyn; Attalla, Ahmad
Product Type: Journal Articles
Source: The Journal of Consumer Marketing. 2001; Vol. 18, Issue 7.
Publication Year: 2001
This article explores whether consumers are concerned about ethical conduct, and how ethical actions influence consumer purchase behavior.
Seventh Generation: Balancing Customer Expectations with Supply Chain Realities
Authors: Russo, Michael V.; Goldstein, Dan
Product Type: Cases
Source: Lundquist College of Business
Publication Year: 2007
Faced with the prospect of being without a product when a contract manufacturer could no longer make its natural baby wipes, Seventh Generation substituted conventional wipes. But some of the ingredients in these conventional baby wipes proved unacceptable to its customers.
Esprit International
Author: Trent, Marcy
Product Type: Cases
Source: The World Resources Institute
Publication Year: 1992
Esprit's new environmentally sensitive women's clothing line, Ecollection, presented complications for both the company's manufacturing and marketing aims...
Banana Karenina
Author: Dana, Leo P.
Product Type: Cases
Source: McGill University
Publication Year: 1998
Ben and Jerry's Homemade Inc., founded in Vermont in 1978, is a corporation that makes frozen yogurt and ice cream in unique as well as traditional flavors. Factors that make this company stand out, and at least on an ethical level, very suitable for exploitation in the Russian market is its environmental awareness...
YOUR SEARCH PRODUCED 172 MATCHES. PAGE 6 of 18 Items 51-60 of 172