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Topic: Social Marketing
YOUR SEARCH PRODUCED 172 MATCHES. PAGE 8 of 18 Items 71-80 of 172
Business Education's Role In the Crisis of Corporate Confidence
Author: Gioia, Dennis A.
Product Type: Journal Articles
Source: Academy of Management Executive, Vol. 16, Issue 3.
Publication Year: 2002
This article discusses the role business educators have played in the present crisis of corporate confidence.
What Research in Marketing Can Teach Managers About Improving Corporate Social Performance
Author: Bloom, Paul
Product Type: Essays and Concept Papers
Source: Kenan-Flagler Business School, UNC-Chapel Hill
Publication Year: 2006
This paper presents an overview of the research undertaken by marketing scholars concerned with the social impact of marketing practices.
Compassionate Manufacturing: Doing Business with the Poor
Author: Herbst, Kris
Product Type: Magazine / Newspaper Articles
Source:
Publication Year: 2003
This article focuses on entrepreneur David Green and his financially successful nonprofit manufacturing company, Aurolab, which produces surgically implanted artificial lenses for cataract patients in developing countries.
Sex, Drugs, and Rock 'n Roll
Authors: Bloom, D. E.; Bloom, S. R.; Khanna, Tarun
Product Type: Cases
Source: Harvard Business School
Publication Year: 2009
This case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide.
Let's Build Their Dreams: Danone Mexico and the CASA De La Amistad Para Ninos Con Cancer, IAP
Authors: Lozano, Gerardo; Maass, Angel; Moxon, Christopher
Product Type: Cases
Source: Social Enterprise Knowledge Network
Publication Year: 2003
In 1997, the Mexican subsidiary of the Groupe Danone, a global actor in the food industry, decided to launch a cause-related marketing campaign jointly with a civil society organization...
Sugar Is Back on Food Labels, This Time as a Selling Point
Author: Severson, Kim
Product Type: Magazine / Newspaper Articles
Source: The New York Times
Publication Year: 2009
Sugar, the nutritional pariah that dentists and dietitians have long reviled, is enjoying a second act, dressed up as a natural, healthful ingredient. But, as is often the case with competing food claims, the battle is as much about marketing as it is about science.
Platanera Rio Sixaola, S.A.
Author: Saklad, Hunter
Product Type: Cases
Source: The World Resources Institute
Publication Year: 1994
Platanera Rio Sixaola produced bananas in Costa Rica for export to Germany. Produced with mostly organic methods, the bananas had earned the "Eco-OK" seal signifying improved agricultural methods. The cost of producing...
Valuing the Cause Marketing Relationship
Authors: Gourville, John T.; Rangan, V. Kasturi
Product Type: Journal Articles
Source: California Management Review, v47, #1, Fall 2004.
University of California, Berkeley, Haas School of Business
Publication Year: 2004
Cause marketing involves a "cause-linked" promotion of a commercial product, with some part of that product's revenues being donated to the nonprofit engaged in that cause...
Is It Hard to Promote a Provocative Brand for Kids in Russia?
Author: Starov, S.
Product Type: Cases
Source: Graduate School of Management, St. Petersburg State University
Publication Year: 2009
This case deals with the Danone Corporation's launch of the Skeletons yogurts for children into the Russian market.
Myriad: Breast Cancer Testing in the United States (A, B)
Authors: Diermeier, Daniel; Parthasarathy, Sabita
Product Type: Cases
Source: Kellogg School of Management
Publication Year: 2004
This case describes Myriad Genetics and its struggle to develop a genetic testing service while facing challenges from competitors and activist organizations. Myriad pursues a business strategy which separates the testing from health care counseling and monitoring.
YOUR SEARCH PRODUCED 172 MATCHES. PAGE 8 of 18 Items 71-80 of 172