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Topic: Social Marketing
YOUR SEARCH PRODUCED 172 MATCHES. PAGE 9 of 18 Items 81-90 of 172
All in a Twitter Over Facebook? Social Internet Use at Pragmaticase
Authors: Peiperl, Maury; Jonsen, Karsten; Smit, William
Product Type: Cases
Source: International institute for Management Development
Publication Year: 2009
This case presents the issue of employees' use of social media through the eyes of Johan L, the CEO of Pragmaticase. Several companies have started to block employees from accessing Facebook(TM), Twitter(TM), YouTube(TM), LinkedIn(TM), flickr(TM), and other social media tools from their workplace computers and networks.
Pallotta Teamworks
Author: Kind, Liz
Product Type: Cases
Source: Arthur Rock Center for Entrepreneurship @ Harvard Business School
Publication Year: 2002
Pallotta Team Works is a for-profit, privately owned company that produces multiday fundraising events for nonprofit organizations. Dan Pallotta, the 40-year-old CEO, founded the enterprise in 1992. The company has grown rapidly, having raised over $200 million for charities. As the boundaries between the for-profit and nonprofit sectors blur, this case provides an example of how a for-profit entrepreneurial approach and the market test where the lines between the two sectors are drawn...
Coocafe, R.L.
Authors: Saklad, Hunter; Diener, Betty
Product Type: Cases
Source: The World Resources Institute
Publication Year: 1994
Coocafe, R.L. exported Cafe Foresta brand coffee from Costa Rica to Germany through "fair trade" channels. Cafe Foresta was positioned as "environmentally friendly," and purchasers automatically contributed to a special foundation that supported sustainable development and ecosystem preservation...
Seva Café: Food for the Soul
Authors: Gopalkrishnan, C; Patel, Anar
Product Type: Cases
Source: Institute of Management, Nirma University of Science & Technology
Publication Year: 2008
Faculty Rating: 
[1 Faculty Rating] 1240 views
Seva Café, a unique social experiment promoted by Manav Sadhana and Gramshree, Civil Society Organizations working for social and economic upliftment in Gujarat, India, operated a small restaurant... By June 2007, the Café achieved financial break-even but the questions of sustainability and growth, among other things, of this unique experiment was still the uppermost concerns of the promoters.
Effects of Cost-Related Feedback on Consumer Knowledge and Consumption Behavior: A Field Experimental Approach
Authors: Hutton, Bruce; Mauser, Gary A.; Filiatrault, Pierre; Ahtola, Olli T.
Product Type: Journal Articles
Source: Journal of Consumer Research, Vol. 13, No. 3, pp. 327-336.
Publication Year: 1986
In 1981, the United States and Canada began a series of international field experiments to test the effectiveness of feedback as a way to encourage energy conservation...
Snus: No Smoke Without Fire?
Author: Walsh, J
Product Type: Cases
Source: IMD - International Institute for Management Development
Publication Year: 2006
In almost every country in the world, more than 20% of the population smoke. The health hazards of cigarettes are many and severe. Recently, most developed countries have introduced laws to restrict where smokers can light up.
A Closer Look at Business Education: HIV/AIDS
Author: Goldbach, Justin F.
Product Type: Policy and Issue Reports
Source: The Aspen Institute Business and Society Program
Publication Year: 2006
While two-thirds of those afflicted with AIDS reside in sub-Saharan Africa, infections continue to rise in each region of the globe. It's not surprising, then, that firms are eyeing fast-emerging economies such as Brazil, Russia, India and China and noting the potential negative impact of this disease on their bottom line...
Judy Wicks (A, B)
Authors: Meyer, Kathleen; Bollier, David
Product Type: Cases
Source: The Business Enterprise Trust
Publication Year: 1996
Entrepreneur Judy Wicks has built The White Dog Cafe from a carry-out muffin shop into a full-service restaurant. But she has ambitions to provide her diverse clientele with more than an acclaimed dining experience. She also wants to incorporate broader community concerns into her restaurant's operations...
American Express
Authors: Rochlin, Stephen A.; Boguslaw, Janet
Product Type: Cases
Source: The Center for Corporate Citizenship at Boston College, The Wallace B. Carroll School of Management, Boston, MA
Publication Year: 2002
In tackling the challenge of generating long-term sustainable growth, American Express Small Business Services saw the opportunity and necessity of making a broad-based, long-term commitment to community economic development...
Strategies Beyond the Market
Authors: Oberholzer-Gee, Felix; Yao, Dennis
Product Type: Notes
Source:
Publication Year: 2007
Many companies that compete successfully in the market environment stumble when it comes to dealing with governments and social groups. This case provides a toolset that strategists can use to contend with and exploit forces in a company's government, legal, and social environment.
YOUR SEARCH PRODUCED 172 MATCHES. PAGE 9 of 18 Items 81-90 of 172